Prepping for the big day can look different for different athletes: always eating the same meal the night before, sporting lucky socks, tapping the ball three times before shooting, looping that familiar pre-game playlist…

Winter doesn’t have to mean a pause in your running routine. We look at everything from breathability to material choice, and why active lighting beats reflectivity, to help you build a kit that keeps you safe, dry, and moving.

Carbon doesn’t buckle, it yields. Combined with PUMA’s NITRO™ technology, it translates energy into performance. Discover the technology and materials behind it with insights from PUMA’s carbon expert Matthias Hartmann.

The best gym for you? The one that keeps you coming back regularly – far past the January rush. We examine what it means for a gym to be suitable, welcoming, and ready to take your training to the next level…

2025 marked a milestone for PUMA athletes. From championship podiums and marathon personal bests to success in fitness racing, PUMA athletes and company innovations continue to push sport forward and inspire performance standards.

For decades, the PUMA KING has shaped football history. Now, with its 20th evolution, the iconic shoe blends heritage with innovation to inspire the next generation of Kings.

A few mindful movements and mini-breaks can transform your time at the desk. These five one-minute resets help relieve strain in your eyes, jaw, shoulders, spine, and breath, so you end the day feeling energized instead of drained.

A sleeveless shirt. A FIFA ban. A continent on the rise. This is the true story of how PUMA’s refusal to rein in creativity, and its deep bond with African football, turned controversy into credibility over three bold decades.

HYROX athlete Ciaran Parkinson talks training, community, and the sport’s rapid global rise- just as he and doubles partner Tony Revell nail their target 50:00 qualifier at the London ExCeL.

The international star’s records stand proud – over half a century on. But Eusébio captured hearts and minds, too. We take a look at three achievements that continue to delight fans of the beautiful game all these years later.

In 2025, PUMA’s NITRO™ technology proved its power on the world’s toughest marathon courses. From Boston to New York, athlete-driven design and digital prototyping delivered speed, efficiency and resilience where it mattered most: on the road.

Choosing the right footwear can be confusing. PUMA’s Running Shoe Finder brings clarity by matching shoes to how you really move in everyday life. From slippery dog walks to long school days.

Felix Streng does not tell a polished success story. The Paralympic sprinter has experienced gold-medal highs this year after a bitter setback in Paris last year, where he was disqualified despite believing he had secured silver.

Four tips to help you enjoy (and excel at) your first HYROX – from adaptive cooling technology to the hidden kit features to avoid. Tops, shorts, shoes, socks, accessories, hydration, and more. Are you ready to push your limits?

Few sneakers have shaped culture like the PUMA SUEDE. It stood in iconic moments—from Tommie Smith’s protest to Walt ‘Clyde’ Frazier’s style—and now returns to the spotlight at Paris Fashion Week. Step into its legacy.

PUMA Speedcat might just be the ultimate icon of reinvention. The world’s favourite racing flat is racing to new heights with two bold, architectural shifts: Wedge and Ballet. We’re here for styling tips and celebrity inspiration.

The collaboration two years in the making is here. From the striking design to styling tips, NFC chip to gamer reaction, we share the details of Manchester City’s unique fourth kit. Activate by 10 January!

Learn simple ways to make your activewear last, like washing smarter, reducing wear, repairing early, and storing properly. These six sustainability-minded habits extend the life of your gear and support PUMA’s RE:HACK initiative.

Sportstyle is an ever-evolving creature, simultaneously reacting to and shaping innovation and culture. This season, the trends buzzing across our scanner include sustainability, oversized silhouettes, and warm, grounded tones.

For many, the Las Vegas Grand Prix is more than just a race – it’s a total sensory experience where roaring engines meet the glow of the Strip and speed meets spectacle.

The NBA season tiped-off! Inspired by the energy of the upcoming basketball season, we’ve pitted two looks against one another, each blending sport, culture, and everyday style.

Just in case you haven’t yet heard: Hyrox has taken the fitness community by storm, becoming one of the most talked-about challenges out there. This intense endurance race features eight functional workout stations, each broken up by a one-kilometre run, creating a rhythm that tests both strength and stamina. It’s a full-body challenge that pushes every limit.

Mental health is more than the absence of illness – it’s about feeling balanced, resilient, and capable of managing life’s ups and downs. Taking care of your mental well-being isn’t just about avoiding burnout or managing stress!

Just like that, summer is sliding away. The days feel a little shorter, evenings carry a chill, and suddenly your calendar has swapped camping trips and beach days for work meetings, looming deadlines, and holiday prep peeking just around the corner.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.