Four tips to help you enjoy (and excel at) your first HYROX – from adaptive cooling technology to the hidden kit features to avoid. Tops, shorts, shoes, socks, accessories, hydration, and more. Are you ready to push your limits?

Every year, millions of us commit to running the legendary marathon. Beginners, pro athletes, and the marathon-curious alike: here are five tips to help you complete the daunting distance (and want to do another one afterwards).

By the time Klara Lukan crossed the finish line of her first half-marathon in Valencia, she had spent an hour and nine minutes pushing through fatigue, focus, and fleeting doubts. “When I saw the time on my watch – one hour five – I thought, oh my God, I need to catch this national record!” she says, smiling.

Charles Leclerc does it, Neymar Jr. does it – and even Usain Bolt. They are all fans of a sport that is rapidly conquering the world: padel. Bolt has swapped his sprint spikes for the compact, stringless racket that controls a softer ball with finesse, while Neymar regularly shares his passion for the game with millions of followers.

Marathon runner-up Amanal Petros visited the PUMA Headquarters, and we caught up with one of our biggest highlights from Tokyo this September. From why he studies his competitors’ faces to his special balance in life.

Jealousy split the family. Pride and obsession deepened the rift. The rivalry between German shoemaker brothers Rudolf and Adolf Dassler was so intense that it divided the people of an entire town.

Since 2020, Paraguay has been part of the PUMA family – and earlier this month the national team sensationally qualified for the 2026 World Cup. A triumph that sparked pure joy. What follows is a short portrait of a remarkable football nation on the rise.

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Once again, Armand “Mondo” Duplantis has redefined the limits of possibility. In Tokyo, Mondo clinched the gold medal in the pole vault, adding another highlight to an already extraordinary career – because for him, clearing new heights has become almost routine.

For decades, sports brands have completely hidden their experimental shoes from the public. Instead they’ve been locked away in labs, shown only to elite athletes, and buried under so many layers of intense secrecy you could be forgiven for thinking they were nuclear launch codes.

Sportstyle is an ever-evolving creature, simultaneously reacting to and shaping innovation and culture. This season, the trends buzzing across our scanner include sustainability, oversized silhouettes, and warm, grounded tones.

For many, the Las Vegas Grand Prix is more than just a race – it’s a total sensory experience where roaring engines meet the glow of the Strip and speed meets spectacle.

The NBA season tiped-off! Inspired by the energy of the upcoming basketball season, we’ve pitted two looks against one another, each blending sport, culture, and everyday style.

Just in case you haven’t yet heard: Hyrox has taken the fitness community by storm, becoming one of the most talked-about challenges out there. This intense endurance race features eight functional workout stations, each broken up by a one-kilometre run, creating a rhythm that tests both strength and stamina. It’s a full-body challenge that pushes every limit.

Mental health is more than the absence of illness – it’s about feeling balanced, resilient, and capable of managing life’s ups and downs. Taking care of your mental well-being isn’t just about avoiding burnout or managing stress!

Just like that, summer is sliding away. The days feel a little shorter, evenings carry a chill, and suddenly your calendar has swapped camping trips and beach days for work meetings, looming deadlines, and holiday prep peeking just around the corner.

PUMA teams up once again with New York’s own Danielle Guizio to unveil a capsule that feels equal parts nostalgic and new. Drawing from the unmistakable attitude of ’90s fashion campaigns, the collection reimagines iconic trends with a contemporary edge.

In today’s fast-paced, high-pressure world, mental health and emotional well-being are more important than ever. But keeping your (so-called) cool isn’t about avoiding stress or discomfort.

After stepping into her role as global ambassador and creative partner with PUMA in 2024, Rosé is putting her own stamp on the brand with her first collection.

Summer is for sunshine, fresh air, and embracing the great outdoors. But whether you’re heading out on vacation, spending time with your friends at a local park, or just strolling through your neighbourhood, you don’t have to leave your fitness routine behind.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.