en
TOP STORY 
Sports

PUMA Athletes Raise the Bar on World Sport in 2025

2025 marked a milestone for PUMA athletes. From championship podiums and marathon personal bests to success in fitness racing, PUMA athletes and company innovations continue to push sport forward and inspire performance standards.

read the story
TOP STORY 
Sports

Crowned again: The Evolution of an Icon

For decades, the PUMA KING has shaped football history. Now, with its 20th evolution, the iconic shoe blends heritage with innovation to inspire the next generation of Kings.

read the story
TOP STORY 
Sports

Bare Arms And Bold Ideas

A sleeveless shirt. A FIFA ban. A continent on the rise. This is the true story of how PUMA’s refusal to rein in creativity, and its deep bond with African football, turned controversy into credibility over three bold decades.

read the story
TOP STORY 
Sports

The Making of a HYROX Elite

HYROX athlete Ciaran Parkinson talks training, community, and the sport’s rapid global rise- just as he and doubles partner Tony Revell nail their target 50:00 qualifier at the London ExCeL.

read the story
TOP STORY 
Business

London just got more PUMA

Step inside PUMA’s largest European flagship on London’s Oxford Street – where innovation, style, and culture meet under one roof

read the story
TOP STORY 
Sports

One Tool to Clarify Your Needs: PUMA’s Running Shoe Finder

Choosing the right footwear can be confusing. PUMA’s Running Shoe Finder brings clarity by matching shoes to how you really move in everyday life. From slippery dog walks to long school days.

read the story
TOP STORY 
Sports

You have to be allowed to make mistakes

Felix Streng does not tell a polished success story. The Paralympic sprinter has experienced gold-medal highs this year after a bitter setback in Paris last year, where he was disqualified despite believing he had secured silver.

read the story
TOP STORY 
Business

PUMA and Usain support Jamaica after catastrophic hurricane

PUMA has teamed up with its long-term partners in Jamaica, including the world’s fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island.

read the story
TOP STORY 
Sports

Mastering the Moment: The Rise of Sport Psychology

Dr. Babett Lobinger reveals how elite athletes manage extreme pressure – and why the principles of sport psychology help individuals far beyond competitive arenas. A portrait of one of the most intriguing fields in sports.

read the story
TOP STORY 
Sports

From Lawyer to Olympian at age 28. The Journey of Rose Harvey.

“It was exhausting – getting up at six to train, going to the office for at least 12 hours, and then train again”. Rose Harvey’s inspiring story from leaving security behind to become a professional athlete.

read the story
TOP STORY 
Sports

2025 – The Year the Road Spoke Back

In 2025, PUMA’s NITRO™ technology proved its power on the world’s toughest marathon courses. From Boston to New York, athlete-driven design and digital prototyping delivered speed, efficiency and resilience where it mattered most: on the road.

read the story

Sports

Business

Sportstyle

Our Favourites

Catch up now speaks more languages

To enable as many users as possible to connect with us and be part of our world, we offer CATch up in English, German, French, and Spanish. Please note that these translations are automated and may contain errors.

MORE TO DISCOVER




CATCH UP OPENS THE DOORS TO PUMA’S WORLD – SHARING HOW WE SHAPE SPORTS, STYLE AND BUSINESS, AND INVITING EVERYONE TO EXPERIENCE THE PASSION THAT DRIVES US.