Sports
In conversation with Dominique Gathier, PUMA’s VP Teamsport, on World Cup 2026 as a milestone moment – where performance, culture and emotion come together as the brand shows up on football’s biggest stage.
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Sports
If the weight room makes you feel a little nervous, you’re not alone. New equipment, finding your rhythm and feeling comfortable can take time. But with the right mindset, the gym can quickly become one of your favourite spaces.
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Sports
From tight cockpits to precise pedal feel: how Formula 1 driver Christian Danner’s insight helped PUMA develop its first racing shoe in the 1980s, built for real motorsport demands.
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Sports
Road running and trail running place very different demands on your body – and your gear. Let’s break down exactly what kind of kit you need for each type of terrain, so you never show up unprepared again.
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Sports
Step inside PUMA’s NITRO LAB, where athletes, data and biomechanics shape the future of performance. Real testing, real feedback and cutting-edge science come together to redefine footwear for running, football and HYROX.
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Sports
Whether you’ve just started running as your 2026 resolution, or you’re already a seasoned marathoner- this running shoe finder will help you discover the perfect PUMA running shoe for your stride, goals, and distance.
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Sports
From battles in the elite field to charity heroes, expert spectator spots to kit tips for April’s changeable weather, here is your essential guide to this year’s marathon party in the heart of London.
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Sports
Five PUMA athletes from Germany’s national football team talk about how women’s football is evolving, the importance of women-specific boots, and where the biggest opportunities for the game still lie.
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Sports
Belgian runner Chloé Herbiet shares how mindset, mileage and cutting-edge shoe tech shape marathon success- proving that peak performance is as much mental as it is physical.
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Sports
Inside PUMA’s NITRO™ foam: how its structure, production, and interaction with carbon plates influence energy return and running performance.
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Sports
The race is over – but the work isn’t. From immediate downregulation to overnight restoration, here is your step-by-step checklist. It’s time to downregulate and refuel for a better recovery and a faster return to training.
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Sports
Few players defined an era like Lothar Matthäus. On his 65th birthday, ten personal anecdotes revisit his journey from Herzogenaurach to world football and his unique relationship with PUMA.
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Sports
Some world records barely last a season while others survive for decades. From Usain Bolt’s blistering sprints to Yaroslava Mahuchikh’s stunning high jump, these moments display unforgettable breakthroughs that set new standards.
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Sports
From downsized men’s boots to purpose-built innovation, PUMA experts share how research, athlete insight and performance demands are reshaping football footwear for women.
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