The PUMA
Shanghai shopping
experience
Grand opening in China’s desirable Xuhui District reflects brand’s booming growth in the Asia Pacific region.
January 17, 2020Grand opening in China’s desirable Xuhui District reflects brand’s booming growth in the Asia Pacific region.
January 17, 2020It’s overwhelming at first. Larger than life even. Bright lights, hip music, an explosion of colors, and that signature new t-shirt smell greet you at the door of the new PUMA Shanghai Flagship store.
The sprawling 758 square meter store is expansive, engaging, and inviting. And for shopahollics, it’s ideally located, with a prime spot in the IAPM Shopping Mall. Once inside, you’ll find everything PUMA, from Running and Training, Basketball, Teamsports, and Golf, to Kids and PUMA Select articles.
Found your loot? Let the 23-meter LED screen catwalk guide you to your fitting room, where you’ll discover a novel “personality light program” and wireless phone charger, as you get immersed in the “moonwalk” fitting room experience.
Can’t be wooed by a wide range of performance gear, trendy athleisure clothing or accessories? Then indulge in some thrill-seeking on the virtual Formula One track found in the store’s Motorsports Experience area. Or stop by the Gaming Area for a virtual round of Basketball and Football on the Play Station 4.
Young PUMA-sponsored athletes
at the grand opening
The verdict from the young, PUMA-sponsored local athletes, still giddy from the fun and festive December 24th opening, is unanimous: This store is a must-see for PUMA fans visiting Shanghai.
