Kids take over Rihanna press conference
Rihanna Redefines ‘Soccer Mom’ Fashion with New FENTY x PUMA Avanti Collection
Read more
Historical
pop-up
Customers can learn more about PUMA's history with "history pop-up" windows
September 3, 2020Customers can learn more about PUMA's history with "history pop-up" windows
September 3, 2020Learning about our rich sports history when you shop for PUMA products- PUMA´s visual merchandising team in cooperation with the PUMA Archive set up the first ever historical POP-UP windows in Herzogenaurach, Prague and Vienna.
KING, SUPER ATOM, CLYDE – in shops in Herzogenaurach, Prague and Vienna, the PUMA costumer journey starts even before entering the store. Our European Retail and the PUMA Archive team came up with a concept to introduce customers to PUMA´s rich and innovative history in sports with the help of a timeline at window fronts. The original idea for it came with the launch of the Rudolf Dassler Legacy Collection this year.
PUMA employees and partner have access to our PUMA Archive and exhibition on our bridge, our aim with the historical window banner was to make the PUMA history now visible to everyone.
This is one step to make the brand more tangible. We already see customers stop and read the boards. The pop-up windows are planned to stay at least until end of October this year, but other regions outside of Europe have also shown interest in implementing the concept.
Pop-Up
history window
Herzogenaurach
