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Rudolf Dassler Legacy Collection

Rudolf Dassler didn’t intend to create the fastest sports brand in the world, but in 1948 that’s exactly what he did. Over 70 years later, PUMA continues to grow with the same speed, creativity and innovation, constantly pushing the limits of sport and culture. The newest edition of the Rudolf Dassler Legacy Collection pays homage to this enterprising spirit. With minimalism as a keyword, the outfit inspo embraces elegant simplicity and classically clear fashion direction.

The Shoes 

Classics of yesterday, made fresh for today and tomorrow. For the second season of the Rudolf Dassler Legacy Collection, PUMA dove back into 1958 when the formstrip was first introduced. Initially intended as a foot support feature, it gradually became one of the most recognizable logos in the sportswear industry. This collection celebrates the iconic PUMA formstrip.

The footwear in this collection includes a wide range of favourites like the Suede, Mirage and Ralph Sampson, all featuring a glinting metal trinket inspired by the formstrip print campaign. With premium materials, dynamic piping and vintage logos, the sneakers all share a truly timeless look. For this outfit inspo we went with the fierce Ralph Sampsons. A crisp all-white with mid-height construction, the shoes rightfully bear the name of two legends in one.

The Outfit

Monochroming to the max: elegant colour blocking inspired by the all-white Ralph Sampsons infuses this look with a polished street style vibe. Luxury meets low-key aesthetics in these cashmere and jersey blend sweatpants. Designed for comfort and softness, this streetwear staple is elevated by the cut (perfectly tapered) and deluxe materials. Next up, a long sleeve cotton jersey subtly contributes to the effortlessly crisp aura. This fresh white essential is ideal for layering with an additional statement item such as a delightful sweater vest. A poised old school style making an assertive resurgence, it leans hard into those Grandad vibes. Massively trendy for Winter 2021, this particular off-white cotton and cashmere blend is retro, modern and epically cosy. Finishing up the outfit with an homage to the big cat brand, this vintage PUMA track jacket in black and blue delivers such a lovely pop of colour to the otherwise neutral look. Understated and ultra-cool, it is the perfect accompaniment to the old yet new styling cues.

The Accessories

Daywear for the everyday, the accoutrements kept on rolling with this minimal-slash-sportstyle-heritage theme. It’s all about an accumulation of simple forms, like the traditionally cast gold cufflink and versatile gold chain that glint off the metal trinket attached to the sneakers. A trendy bucket hat in beige is another throwback having a moment on the streetwear scene, while this gender neutral black tote bag is a fusion of style and practicality. Finish up with a pair of round frame silver and transparent glasses for something vitally vintage that ties together this legacy look.

Effortlessly classy, this look embodies the Rudolf Dassler Legacy Collection by PUMA. Throwing it back to the classics of yesterday that remain influential today and tomorrow, get inspired by the fusion between retro and modern. Minimal and stylish, it never hurts to learn a thing or two from your elders.