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PUMA LAUNCHES NEW ERA WITH THE ULTRA 1.3 FEATURING A UNISEX AND A WOMEN-SPECIFIC FIT
July 15, 2021PUMA LAUNCHES NEW ERA WITH THE ULTRA 1.3 FEATURING A UNISEX AND A WOMEN-SPECIFIC FIT
July 15, 2021We invite you to join the Faster Football movement with the unveiling of our next generation ULTRA 1.3. For the first time, we will offer both a Unisex and Women- specific fit. The launch marks a huge step for PUMA and the football world as we show our commitment to pushing the game forward and further supporting Women’s football.
Faster Football is a movement.
“Faster Football is about driving positive change in football, faster. The new ULTRA is a huge leap forward and is filled with an abundance of innovative new technology. By offering a Unisex and Women-specific fit for the ULTRA, we want to cater to all our athletes. We will continue to offer a Women-specific fit, along with our Unisex fit, giving our athletes the tools to perform at their highest level. We understand the needs are different when it comes to fit for male and female athletes therefore, we want to take progressive action to satisfy these differences.”, said Matthias Bäumer, General Manager BU Teamsport.
With a mission to drive the game forward, PUMA has developed the new ULTRA 1.3 with two bespoke performance fits that tailor to different foot shapes based on research, data and player feedback.
The ULTRA 1.3 has been crafted to See Them Later, designed to light up the game with explosive straight-line speed. To be worn by some of the world’s best players, including Antoine Griezmann, Kingsley Coman, Sergio Agüero, Nikita Parris and Eugénie Le Sommer, the UTLRA 1.3 is engineered to deliver the game’s fastest football boot.
Research into the anatomy of the male and female foot, combined with cross comparison fit testing, formed the basis to develop our Women-specific ULTRA said Lilly Cocks, Senior Developer Teamsport Footwear. The Women’s-edition features a regular to narrow silhouette shape, a lower instep, reduced midfoot volume and conical studs. By removing more volume from the upper we have created a boot that is more tailored to the anatomical shape of the female foot.
Watch PUMA’s Faster Football Press Conference here.