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SHE MOVES US: PUMA TEAMS UP WITH SARA BJÖRK GUNNARSDÓTTIR
October 6, 2021SHE MOVES US: PUMA TEAMS UP WITH SARA BJÖRK GUNNARSDÓTTIR
October 6, 2021It´s not either or! Since the beginning of her pregnancy, PUMA Football has followed PUMA athlete, Olympique Lyonnais football star and Iceland national team captain Sara Björk Gunnarsdóttir, and will keep on sharing her journey from giving birth to being back on the pitch. As part of PUMA’s ‘She Moves Us’ platform, the various content streams will culminate with the release of a special documentary next year following Sara’s story.
Starting a family when playing a professional sport is difficult. I really want to prove that you can come back from pregnancy and play at the top level. I hope to inspire women to do so and to show that there is the option of not choosing between having your family or your professional career.
HAVE A LOOK AT THE TRAILER
Don’t forget to catch the content that launches every month on PUMA Football’s Instagram and Twitter channels, with the full documentary launching in 2022 on PUMA’s YouTube channel.
When Sara came to us with the news of her pregnancy, we wanted to support her in any way possible. Sara decided this would be a great opportunity to give insight into her journey and show female athletes that you can be a top athlete and still have a family. We are thrilled that Sara has asked us to be involved in the process and that she is sharing her experiences as she hopes to inspire female athletes around the world.
PUMA’s social channels will follow Sara during and after her pregnancy, her training regimes and offer a glimpse into her life as a mother, as she balances family life with her professional career. The content and documentary will offer unprecedented, never-before-seen access into the life of a professional female athlete, as she faces the challenge of returning to elite level sport after giving birth. Sara will give insight into her journey, training schedules whilst pregnant, advice and expert guidance from professionals on her body changes through the process and her recovery post-pregnancy.
Many female athletes encounter challenges and uncertainty over their careers when faced with the prospect of pregnancy. Female athletes are faced with difficult decisions with many having to retire early to start a family due to lack of support, eligibility to play and maternity pay.
