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China
International
Import Expo

PUMA at the China International Import Expo

November 17, 2021

PUMA at the China International Import Expo

November 17, 2021

We have made our debut at the recent fourth China International Import Expo (CIIE), showcasing our rich history in sports, latest products and future products that are about to launch in 2022. For this, we had set up an impressive exhibition booth of more than 250 square meters. Exhibits from the PUMA Archive included a series of football shoes worn by famous players such as Pele, Johan Cruyff, Diego Maradona, Neymar Jr. and national hero Yang Chen, a Manchester City Champions League final jersey from 2021 and Usain Bolt sprint spikes from the Olympics in 2008. More than 480.000 visitors showed up at the expo. Take a look at some impressions from the event.

THE OPENING

Philippe Bocquillon, General Manager PUMA Greater China gave a speech at the official opening of the booth
The official opening of the PUMA booth
The official opening of the PUMA booth

Engagement at the booth

We gave away more than 700 mini-balls.

Sneak peek

This is the Fast-R Nitro Elite! Our new running shoes will officially launch in 2022.

BEST OF CIIE 2021

THE PUMA BOOTH

The large PUMA booth with more than 250 square meters.

On display at the booth: PUMA China´s latest CSR program

In October, the Chinese team spent a week of community engagement in Nanling Primary School, Lancang County, Yunan Province. It was a five-day educational support. PUMA employees brought the kids PUMA products, uniforms, writing utensils, and most importantly, the spirit of sports. The whole China management team attended along with other volunteers. A meaningful initiative to support the kids in the rural area!

BOOTH WITH HISTORY WALL

This year more than 480.000 visitors showed up at the expo.


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