PUMA's first time
at gamescom

Gamescom 🎮 in Cologne (Germany), the world’s largest hybrid trade fair for computer and video games, is in the starting blocks. For the first time PUMA will be present with a booth here. In collaboration with Porsche Vision Gran Turismo and artist VEXX, we have worked on a cool concept to excite and entertain visitors. We will also launch our PUMA x Porsche x VEXX collection on the ground. Gamescom will happen from August 24-28, 2022. CATch Up talked to Sabine Schaetzler, Lead Product Line Manager Motorsport & Esports, to find out more about the PUMA show and the collection.

PUMA is at gamescom for the first time. How did our appearance at gamescom come about?

Sabine: The participation started through our partnership with Porsche. They have a joint project with Polyphony Digital for Grand Turismo 7. For this they developed the Porsche Vision Gran Turismo, a pure concept car. The design is a unique and special futuristic sportscar exclusively for the racing game GT7. There is only one physical model of the car. They then asked if we would like to cooperate with them and launch a lifestyle collection. The game Gran Turismo 7 was launched March 4th this year, but we found gamescom a perfect platform for the collection launch.

Can you tell us something about the background of the design of the collection?

Sabine: Porsche pitched artist VEXX to join the project. He is a doodle artist with more than 700k followers on Instagram. He comes from Belgium and is one of the world’s best-known visual artists on social media. We got together and thought about what kind of products we should do and picked what was interesting from a motorsport & esport perspective and what resonates with the gaming culture consumer. The brief for the VEXX doodle was pretty clear: it should contain many elements that thematically fit the theme and create a unique artwork. The shape of the graphic is the silhouette of the Porsche Vision Gran Turismo car, we have racing elements like the checkered flag and the helmet, the Porsche 72 and the puma cat, the Sony playstation buttons you see in the flowers and of course the typical & unique monsters and vivid colors you would expect from a VEXX doodle. Another special feature on the products, is that the silhouette of the Porsche Vision Gran Turismo appears as an Easter Egg inside the products at a hidden place.

Together with Porsche, we then created a very cool experience trade fair stand. What can visitors expect here?

Sabine: The show car, the Porsche Vision Gran Turismo, is on display at the joint stand with Porsche. The artist VEXX is on site himself and will paint a unique livery designed by him on the Porsche Vision GT showcar. We will also have some racing simulators on site, so visitors can play Gran Turismo 7 live. Our booth staff is of course in-style and wearing our new collection and we will have a virtual fitting mirror, which will allow people to share their experience on social media. I think the booth will be a lot of fun and very interactive.

Thank you very much for sharing the insights, Sabine! We are looking forward to the start of gamescom.