Let the Love In

Love is in the air… all the time, of course, but Valentine’s Day can give us a nice excuse to acknowledge that and celebrate the special people in our lives.

Cherishing that love can be shown in many ways ─ including the way we dress and display ourselves to the world. We’ve styled two V-day love-inspired ensembles that are perfect for a PUMA cat date night or feeling fly in your own manner and style.

THE SHOES

A good sneaker should be stylish yet comfortable, fashionable yet practical. Multifaceted, just like you. For the footwear we went with an icon: the PUMA Suedes, all quality and satisfaction. For the two looks it was a bit ‘same, same but different’ ─ we have a pair of Suedes from the PUMA x VOGUE collection in a deeper shade of red with tan trim on one hand (or foot), and the classic colourways from the 75th-anniversary range on the other. Subtle matching without being too much.

THE OUTFIT(S)

The two looks today are interchangeable and largely ungendered, emphasizing the multiplicity and many forms in which love can manifest. Look numero uno is slightly more dressy ─ the bottom half is clad in a pair of bootcut silk satin-trimmed stretch-velvet trousers. An abundance of textures! Up top, the fiery red PUMA x VOGUE sports bar showcases that special gym-meets-runway pairing… a relationship that we can totally get behind. Then comes a gorgeous bleached velvet button-up for that extra elegance and a puffer jacket from the same line for a forever fashionable finish.

The second outfit embodies a little bit more sportstyle nonchalance, pairing sweats with sweats for a loungewear suit suitable for the ages. On the bottom, a black pair of pants from the PUMA x AMI collection strikes just the right pose between relaxed and sophisticated, plus the co-brand detailing, inspired by the Parsian fashion label (hello city of love), even has a little embroidered heart on the hip. Up next, throw on an essential─ this red hoodie is a fan favourite never to be forgotten. Then finish off with a little bit of edge… a black leather overcoat is one of the season’s ‘it items’ and the relaxed tailoring leans into the chill date night vibe.

THE ACCESSORIES

The accessories can make or break any look, so we kept it lowkey with hints of Valentine-inspired cheese sprinkled here and there. Outfit one alternates between practical and whimsical:</span< a rich rouge cashmere scarf elevates and accentuates the sense of vogue and a pair of PUMA socks with a sweetheart neckline spread a little love with every step. A black shoulder bag is effortlessly edgy, while a crocheted bucket hat with pretty pink hearts softens and sweetens the final effect.

Outfit two goes casually chic: a flight bag and high-top beanie are both plucked from the PUMA x VOGUE collab for a super stylish impact, while a retro pair of red aviators pull it all together for a minimal yet dramatic final statement.

Love is love is love. This Valentine’s Day, dress up or dress down ─ whatever your heart desires. You do you, while celebrating the essence of love in your love and expressing it where and how you can.