Welcome To The
PUMAFam, IVE!

We are happy to welcome K-POP girl group “IVE” to our PUMAFam as our newest ambassadors for the Asia-Pacific region. Together, we plan to launch various brand activities, such as campaigns and events, and communicate actively with fans and consumers around the world to captivate the global market. Read on to learn more about our newest members of the PUMAFam!

IVE will act as our APAC ambassador in 15 countries in Asia and Oceania. Together with IVE, who has emerged as a leading figure in the K-POP world and an icon of the MZ generation, PUMA plans to launch various brand activities, such as campaigns and events, to communicate actively with fans and consumers around the world and captivate the global market.

To commemorate this special partnership, we have unveiled our first pictorial featuring IVE. The visuals showcase the six members donning PUMA’s iconic T7 track jackets and Suede sneakers, exuding charm and style.

IVE is one of the representative K-pop girl groups, loved throughout the APAC region. We are delighted to have IVE as PUMA’s new APAC Ambassadors. We will be carrying out Puma’s various campaigns throughout the APAC region with IVE, sparking continuous interest and support in PUMA’s unique style with IVE’s charm added.

With IVE’s first full-scale album “I’ve IVE” released in April selling more than 1.1 million copies, IVE became a million seller for two consecutive years. After the title song “I AM” topped Korea’s major music sites Melon and Genie, “Kitsch” also made it to the top 5 on the weekly chart, showing the continued popularity of IVE and proving the power of their songs. In addition, IVE is showing great success not only on domestic but also overseas charts. According to the latest chart released by American music media outlet Billboard, IVE made it to the “Billboard Global 200” and “Billboard Global Excl. US” charts with their double title songs. “I AM” charted for 8 consecutive weeks and ranked 38^th, and “Kitsch” ranked 168^th. On the 31^st of May, they released their first Japanese album “WAVE” and started full-fledged global activities.

Starting with the concert in Korea in February, IVE successfully wrapped up their first fan concert tour since their debut, “The Prom Queens,” in Tokyo and Kobe, Japan. Followed by the concerts held in Manila, Philippines on the 17^th, and in Taipei, Taiwan on the 24^th, their Asian fan concert tour will be continued in Singapore on the 30^th, and Bangkok, Thailand on July 8^th.

Moreover, starting with the release of the Korea Exclusive Campaign on July 17^th, IVE will continue to support APAC region in the coming months, and is expected to capture the hearts of PUMAs and customers in Asia and Oceania.

We are proud to welcome you to our PUMAFam, IVE 🫰!