THE FASTEST CLUB IN THE WORLD

Cobra Puma Golf Korea celebrated the launch of its new product, Darkspeed, at Club D Cheongdam in Seoul. Darkspeed is a revolutionary club that delivers extraordinary speed and distance, making it the fastest club in the world.

The event was attended by Cobra Puma Golf ambassadors, influencers, media, and press journalists, as well as Kyle Berkshire, the 2023 World Long Drive champion, who demonstrated his Darkspeed driver skills and shared tips on how to hit farther.

The launching night was designed to showcase the concept and innovation of Darkspeed, which was inspired by extraterrestrial settings and illuminated by blue light. The venue spanned three floors, each offering a different experience for the guests.

The ground floor featured a product display zone with augmented reality, a photo zone, and a heritage zone that highlighted the over 50 years long history of Cobra Puma Golf. The second floor hosted the main presentation, which used a 20m screen to communicate the features and benefits of Darkspeed. The first basement floor was transformed into a demo day and game zone, where guests could try out the new club and enjoy food and drinks.

The event also included various incentives for engagement, such as gifts, competitions, lucky draws, and quizzes, to encourage guests to learn more about the brand and the product. The event generated a lot of positive content and exposure, as more than 80% of the invited media participated and created articles and posts about Darkspeed.

Cobra Puma Golf Korea’s Darkspeed Launching Night was a successful and memorable event that marked its first product launch in 14 years. It introduced Darkspeed as the fastest club in the world and created buzz among golf enthusiasts and professionals.