#Cricket Is
Everyones
Game
PUMA welcomes Kareena Kapoor Khan, Vineeta Singh, Mary Kom to support women in cricket
March 7, 2024PUMA welcomes Kareena Kapoor Khan, Vineeta Singh, Mary Kom to support women in cricket
March 7, 2024PUMA’s powerhouse lineup, actress and entrepreneur Kareena Kapoor Khan, highly accomplished businesswoman and cofounder of SUGAR Cosmetics Vineeta Singh, boxing icon MC Mary Kom, fashion designer Masaba Gupta, and renowned news anchor Faye D’Souza, join forces and champion the cause of women’s cricket in the India. Powered by a brand-new social media campaign together with PUMA, these icons have teamed up to make the voices of women in cricket heard.
Using their voices as a tool of empowerment, the leaders of this cause explain that women’s cricket receives only the 1/8th viewership of men’s cricket, reflecting the staggering gender bias in the sports ecosystem in the country (as per official digital viewership data of 2023). In order to change this, the women pledge to come togehter to watch the match over an ultimate Ladies‘ Night, inviting women from all walks of life to join them in celebrating women in sport with #CricketIsEveryonesGame🏏
“Having support from fans when you’re playing always motivates the athlete to perform better, be it in the ring or on the cricket pitch. Watching sports live also inspires the younger generation and creates a deep sense of community. Encouraging more women to watch the game will not only increase its viewership but also help the growth of the sport. I’m excited to be part of PUMA’s Ladies’ Night and urge everyone to join us in this revolutionary movement."
"India has seen some significant performances by our female athletes recently but there is so much more scope for it to be brought out with more glory. While cricket is a religion in our country - the spotlight, the viewership, the fanfare – is markedly lesser in women’s cricket when compared to men’s cricket. Personally cricket as a sport has always been close to my heart, it runs in our family and now we own a team as well so it's even more special.“
"I’m glad that a brand like PUMA has identified this need and come forward with this stand-out campaign to increase the participation of female viewers in women’s cricket. Let’s come together and join PUMA to bring the much-needed change.”
As the official kit partners of the Royal Challengers Bangalore and the Delhi Capitals, PUMA is working to promote women’s representation in cricket with the help of its iconic brand ambassadors.
Mark your calendar! On March 10th, we hope to unite forces at our epic “Ladies Night,” as we come together in Delhi to watch the match. Who we are makes us stronger, and together we hope to achieve new heights for women in cricket nation-wide. 🏏
