FOREVER. NORA.

Meet Nora-Sophie Lehmer, a senior product line manager at PUMA, avid dancer and the fourth face of our International Women’s Day campaing. Read on to learn how Nora embodies “FOREVER. YOU.”, appreciates the little things in life, and embraces individuality in every step she takes.

Nora has been with PUMA for almost ten years and works as a senior PLM in our teamsports BU, where she has contributed to remarkable collaborations, like the latest one with Neymar. Currently, she’s working in product excellence, crafting the base styles for clubs and federations.

As a semi-professional dancer, she gets up around 5 am and starts her day with a workout. To wake up and activate her body, she practices Yoga or does a light workout before she heads to the office PUMA. To wind down and relax from work she likes to journal before she goes to her dance training in the evenings. Nora is part of a dance crew in Nuremberg and teaches a dance class every week at our Herzo HQ.

“I really enjoy it because I get to know other people I usually wouldn’t.”

Her dedication and love for dance has brought her to many different stages in Germany and the world. Dancing is also what motivated her to participate in the competition to be part of our International Women’s Day campaign.

“When I saw the opportunity, I was like, okay, why not? As a dancer, I feel like dancing is usually never represented in any sports campaigns. So I thought, okay, this could be the chance.”

 

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For Nora, “FOREVER. YOU.” is more than a slogan; it’s a lifestyle.

“It means staying true to yourself, and embracing the things which make you unique,” she reflects.

That’s also what Nora loves about the Shapeluxe collection, the ability to move with her, to support her active lifestyle.

“It just feels great!”

Nora-Sophie embodies FOREVER. YOU. as a member of our PUMAFam who controls her own narrative and decides to show up authentically every day. Here’s to every woman’s story, every unique journey, every “you” that refuses to fit the mold. With Nora, we celebrate International Women’s Day in PUMA style!