A$AP Pop-Up Shop

This weekend there was a very special event in Miami during the F1 race weekend. To celebrate the latest motorsport-inspired collection from A$AP Rocky and PUMA, we created a pop-up store event concept with fun games and very special guests 🤩 – for example Rihanna and the man himself – A$AP Rocky.

Check out some pictures from the event!

The A$AP Rocky x PUMA collection consists of footwear, apparel, and accessories. At the pop-up event, guests had the opportunity to enjoy games, customization stations, BBQ and concession stands, as well as the opportunity to shop. The collection features a limited re-issue of the OG Inhale shoe from 2000 that Rocky hand-picked from PUMA’s Archive.

The pop-up was concepted and curated by A$AP Rocky himself. It featured the collection in a vibrant and playful environment, similar to his campaign shoot, which was meant to remind people to never limit your imagination or lose sight of your dreams. His creative direction pushes the boundaries between fashion and sport. With his designs, he brings a new perspective to the growing global motorsport audience.