PUMA Spain:
Love wins

Across the globe this month, our offices have unveiled exciting initiatives celebrating the LGBTQIA+ community. Our mission? To spotlight our unwavering commitment to visibility and support. And in Spain, our offices are leading the charge!” 👟🌈

PUMA’s PRIDE initiative in Spain isn’t just about sports—it’s a vibrant celebration of equality and inclusion. 🌈 By teaming up with local non-profit sport organizations like Madrid Titanes Club de Rugby and Panteres Grogues in Barcelona, PUMA is making a powerful statement: everyone deserves a place on the field, regardless of who they are or who they love. 🤝💙

And guess what? PUMA athletes and ambassador Cristina Pedroche aren’t just cheering from the sidelines—they’re diving headfirst into the action, showing the world that a safe and welcoming sports environment is essential for everyone. Lola Gallardo, Alba Ferrer, and Carmen Menayo (football players of LaLiga first division), along with members of the sport associations PUMA Spain collaborates with, are the true stars embodying the values we stand for.

PUMA Spain organizes talks and events to involve all the employees, conducts training sessions with the associations and arranges friendly matches as part of the overall activities. The target group does not only include the staff but also the broader community, aiming to raise awareness and promote inclusion within and beyond the company.

The PUMA Family is committed to being an inclusive and open brand that fights against all discrimination in sports. PUMA stands up for the LGBTQIA+ community, leaving no space for any kind of phobia.

 

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