⚽️🖤 Forever. Faster. Football
at the EURO 2024

Europe is buzzing with football fever as the excitement for UEFA EURO 2024 builds and the PUMA Fam is ready to leave its mark on the world’s most beloved sport! With our rich Football history and an innovative approach, anticipation is boiling and we are excited to see this tournament unfold in this year of sport! Take a look at what’s in store for us at the EUROs!

PUMAFam on the pitch: all 👀 on our Athletes and Federations

The tournament will showcase a constellation of stars, with our PUMA players ready to dazzle on the European stage. These individual athletes will wear our PUMA boots, showcasing their skills and letting their superpowers shine.

PUMA Federations at UEFA EURO 2024:

Four of our federations will play the EURO 2024 in their new PUMA home and away Kits. All Kits are manufactured using RE:FIBRE materials. These are recycled materials that were made of old garments and factory waste rather than only recycled plastic bottles. The innovative material is matched with designs inspired by each federations national identity, values and culture.

Our Federations: 

• Switzerland 🇨🇭
• Austria 🇦🇹
• Serbia 🇷🇸
• Czech Republic 🇨🇿

One Step Ahead: The FOREVER. FASTER. PACK Football Boots

Our football boots are pinnacle engineering, designed to enhance performance and empower our athletes to bring their best game. The new FUTURE, ULTRA, and KING light up with color updates that are as bold as they are fast. Each silo boasts unique features, from advanced traction patterns to adaptive fit technologies, ensuring that every player can find their perfect match.

• The FUTURE is designed with an adaptive FUZIONFIT360 upper which combines a dual-mesh, stretchy knit, and PWRTAPE to lock down the foot into a snug, supportive fit– to play with or without laces. The engineered 3D textures at key contact zones are optimized to enhance ball grip and control, whilst the dual-density Dynamic Motion System outsole enhances stability, agility, and traction.

• With its lightweight ULTRAWEAVE upper, the ULTRA takes its signature speed and acceleration to the next level. The application of PWRTAPE draws from the anatomy of the human foot to provide natural support for quick changes of pace and direction.

• Control never felt more comfortable with the PUMA KING. Made with K-BETTER™, a non-animal-based upper material developed for optimal touch, comfort, and durability. The lightweight outsole features an external heel counter, integrated stability spine, and conical studs, for perfect control over movement and the ball.

See the EURO like we do

The UEFA EURO 2024 in Germany is one of our key sports moments during this year of sports, so we make sure that EVERYBODY sees us! The campaign will be visible through all our channels with a focus on Football in June – July. Our marketing team made sure that the world will see the game like we do and crafted plans to captivate and engage with the audience – from fan-centric activities to eye-catching billboards and collaborations with influencers. Keep an eye out for our brand campaign, as we will create a buzz that extends well beyond the football pitches!

Beyond the final whistle

As we gear up for UEFA EURO 2024, the goals are clear: to celebrate the sport, elevate our brand, and connect with fans on an emotional level. We are sure, we will leave a lasting impression that goes beyond the final whistle, as we strengthen our heritage in football.

The whole PUMAFam is cheering on our PUMA athletes while we’re celebrating every move, every goal, and every win.
Together, we’re excited to see our champions shine on and off the field, proudly wearing our PUMA spirit.

Together, we’ll see the game like PUMAs do – FOREVER. FASTER. 🐾⚽🏆