GET READY TO
#KNOWYOURSTUFF
Join Aishwarya Sharma on her journey to discover more about the impact of materials we find in our wardrobes. Starting with Leather and its alternatives.
October 2, 2024Join Aishwarya Sharma on her journey to discover more about the impact of materials we find in our wardrobes. Starting with Leather and its alternatives.
October 2, 2024If you knew more about the potential impact of the materials used to make your clothing, would you choose differently?
Join Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, for #KNOWYOURSTUFF, a 7-episode series where she embarks on a journey to find out more about a common material found in our everyday shoes and apparel, leather and leather alternatives.
#KNOWYOURSTUFF forms part of PUMA’s commitment and actions for greater transparency in sustainability, in which Aishwarya is one of four Voices of a RE:GENERATION enlisted by PUMA to help translate sustainability in a way that engages the next generation.
PUMAs, GET READY TO #KNOWYOURSTUFF
Check out the first episode here:
Why are we doing this?
"By openly discussing the complexities of the materials used in our products, like leather and its alternatives, we hope to foster a more informed and balanced conversation about sustainable clothing and footwear choices, which is essential for driving positive change.”
From visiting the PUMA Archive to witnessing behind the scenes leather processing first-hand in Thailand, Aishwarya reports back on her fact-finding mission, encouraging audiences to #KnowYourStuff. Along her journey, Aishwarya navigates different perspectives surrounding leather with guests, including leading PUMA stakeholders and PETA (People for the Ethical Treatment of Animals). Key conversations include animal welfare and the use of leather as a byproduct of the beef industry, cattle farming and concerns around deforestation, the leather tanning process, new material innovations and industry challenges.
"My goal with #KnowYourStuff is to educate and empower my audience and young people worldwide. Sustainability can be complex and the leather topic is embedded with sensitive themes, so I’ve taken care in making sure this is approached in an open and transparent way that inspires people to become informed about the materials they choose to wear.”
The next six episodes will go live soon:
Episode 2- Leather: The Pros and Cons- LIVE on October 7th
Episode 3- PUMA Ever Evolving- LIVE on October 9th
Episode 4- The Chemicals of Leather- LIVE on October 11th
Episode 5- What about the Water- LIVE on October 14th
Episode 6- Leather and its Alternatives- LIVE on October 16th
Episode 7- Do you #KNOWYOURSTUFF- LIVE on October 18th
So stay tuned for more HERE !
