Global recognition for sustainability
short film 'Stitch & Spice'

It’s been just a few months since Stitch & Spice was released, and the film is getting international recognition for its transparency! The Impact Docs (an IMDb-recognized film competition) has awarded the eye-opening documentary with a Merit Award. The Impact Docs seek to award films that ignite social change through compelling filmmaking which makes this recognition all the more special. Recognised for its emotional impact, judges awarded the film’s production for its clear message, compelling set-up that inspires viewers and its ability to illustrate a larger viewpoint and purpose.

Our award-winning documentary Stitch & Spice also made it to the big screen at the London Fashion Film Festival last week! Nominated for Best Sustainability Fashion Short. For the past nine years, the London Fashion Film Festival has been showcasing the very best submissions from the fashion film community offering a fresh lens at the innovative world of fashion film.

Ever wondered about what REALLY goes on behind the factory door?

Last year, sustainable lifestyle advocate and one of our Voices of a RE:GENERATION, Luke Jaque-Rodney traveled to Bangladesh and Vietnam to meet with some of our footwear and apparel suppliers. Luke captured his experience in a short-film documentary which he released earlier this year. In the short film aptly named ‘Stitch & Spice’, Luke shares a personal account of his experience with the people who make our PUMA products. Fueled by his passion for healthy nutrition and cooking, Luke connects with factory owners and garment workers over food, sharing a meal with them in their workplace and in their homes, hearing their stories – because nothing brings people together like sharing a meal! Join Luke in Vietnam as he’s welcomed into the home of two siblings, Xuân Diêu, shoe production supervisor and Thị Luyến, medical nurse. Together they recount how they both came to work at the same shoe factory all while sharing their traditional recipes. During the film, we also meet Anu, deputy managing director of a factory group in Bangladesh who looks back at his 30 years working in the industry, amongst many other stories…

From seamsters to factory owners, the film delves into widespread assumptions of the industry and addresses important topics such as wages, workers’ rights, working conditions, career progression and family. The project forms part of PUMA’s FOREVER. BETTER. initiatives to provide more transparency and education around PUMA’s progress and challenges in sustainability.

Haven’t seen it yet? Watch it HERE.