A Fusion of Heritage and High Fashion

Football, but make it BadGalRiri! The new PUMA Avanti draws inspiration from football legends like Pelé and Maradona, paying homage to their iconic styles. This connection to football greatness is further highlighted by Romeo Beckham, who stars in Rihanna’s creative campaign for this launch. Romeo, embodying the spirit of the Avanti, brings a fresh and youthful energy to the campaign, making the shoe a must-have for you fashion-forward individuals.

This latest edition, part of the FENTY x PUMA collaboration, showcases striking red and white colorways, accented with touches of gold and retro gum soles. The PUM Avanti is not just a shoe; it’s a statement piece that offers endless styling options, seamlessly merging PUMA’s rich sports heritage with Rihanna’s cutting-edge high-fashion sensibilities.