Rihanna Redefines ‘Soccer Mom’ Fashion with New FENTY x PUMA Avanti Collection

Ever wondered what happens when kids take over a press conference? With a room full of curious kids asking the questions, Rihanna gave us the answer as she launched her new FENTY x PUMA Avanti sneakers in Los Angeles.
“Rihanna, do you play soccer?”
“Only if I get to wear these sneakers!”

Breaking away from tradition, Rihanna invited a group of enthusiastic kids to ask the questions, creating a lively and refreshing atmosphere. She spoke passionately about her inspiration for the new collection, emphasizing the blend of fashion, sport, and comfort. The kids, clearly thrilled to be part of the event, asked a range of questions from the design process to Rihanna’s own experiences with fashion and motherhood.

You need to watch this!!!!

One young fan asked,

“What’s your favourite colour in the new collection?”

Rihanna smiled and replied,

“I love them all, but the metallic silver has a special place in my heart. It’s bold and makes a statement, just like all of you!”

“I wanted to create something that every mom, and really anyone, can wear and feel fabulous in. It’s about redefining what it means to be a ‘Soccer Mom’—making it chic, sporty, and above all, comfortable.”

The FENTY x PUMA Avanti sneakers come in several eye-catching colourways, each designed to make a statement on and off the field. Don’t miss out on the chance to elevate your style game with the new FENTY x PUMA Avanti collection.

Kids take
over Rihanna
press conference