Get the Look:
PUMA x Hyrox

As the fitness racing calendar gears up for another electrifying year, PUMA and HYROX are stepping up their game with the launch of their brand-new SS25 collection. Crafted with HYROX athletes in mind, this performance-meets-lifestyle collection is built to elevate every rep, sprint, and stride. For those who want to shine out on the course or simply make a New Year’s resolution to commit to more movement (and style), we’ve come up with two well-rounded looks to help envision how to transition from street to gym and back.

The Shoes

For the first time, the collection introduces co-branded PUMA x HYROX footwear— each designed to deliver performance without compromising style. Leading the lineup for look number one is the Deviate NITRO™ 3, an award-winning sneaker engineered for athletes. Featuring PUMA’s advanced NITROFOAM™ cushioning, it offers responsiveness and energy return. A carbon fibre PWR Plate enhances stability and speed, delivering a smooth stride and powerful toe-off to propel you forward. Its lightweight mesh upper is reinforced with PWRTAPE for extra support in high-stress zones, while the padded collar ensures a snug, comfortable fit.

Then, for all-around training versatility that epitomizes sportstyle elegance, the Velocity NITRO™ 3 is your perfect training companion. Also built with PUMA’s NITROFOAM™ technology, it provides lightweight cushioning and responsiveness for any workout or distance and a breathable mesh upper which is reinforced with targeted PWRTAPE for added structure where it’s needed most. A foam-padded rolled collar enhances both fit and comfort, ensuring support that lasts through every training session.

Built on a top-tier PUMAGRIP outsole, each option is engineered to deliver exceptional traction—whether you’re powering through exercises or pushing the pace on your run. With grip and stability, these silhouettes are crafted to support peak performance and keep you moving with confidence.

The Outfit(s) 

The latest range of apparel items features PUMA’s ever-so-soft CLOUDSPUN material and moisture-wicking THERMOADAPT technologies to keep HYROX athletes comfortable and dry—whether they’re deep into training, pushing through race day, or out and about. Optimizing comfort and functionality, both looks of the day are an elevated approach to athleisure, beginning with the collection as a strong foundation.

Look number one styles the CLOUDSPUN hoodie and vibrant tank with a comfortable and classic black pair of drawstring trousers and an edgy black jacket, cut to fit over a hoodie with the utmost style for a casual sports luxe feel. Look number two feels equally cool, starting strong with the mid-impact bra, CLOUDSPUN sleeveless top and short tight. The only item to finish off this look was a trendy and uniquely designed balloon leather jacket.

The Accessories

We round out these performance-focused looks with functional accessories that continue to push the fashion frontier. Our first look combines a HYROX headband (for during the workout) with a cap from the latest launch for afterwards. Supplementing these branded pieces, a black and silver sports watch with vibrant green tones echoes colour swatches set up in the outfit, as do a trilogy of gold and green rings and a rather wild-lime green tote bag for all your remaining gym gear. The second look stays simple and cutting-edge: HYROX-branded cap and sweat-wicking wristbands couple with a sporty canvas backpack. Bonus accompaniments for style include little loop earrings in silver and black and a sophisticated pair of white cat-eye shades. 

Prepare to push your limits and elevate your performance as you train for the next HYROX event near you. With the right gear and footwear, you’ll be ready to take on every challenge the HYROX fitness world has to offer. Explore PUMA’s full range of high-performance training essentials—from hoodies and shorts to cutting-edge footwear—and take your New Year’s workout routine to the next level.

The PUMA x HYROX collection drops globally on January 9, 2025. Find it at HYROX events, PUMA.com, PUMA flagship stores, and select retailers across North America, Europe, Latin America, Asia, and Australia.