Kicking Off
the F1 Season 2025
An inside look at our F1 partnerships and kick-off event
March 14, 2025An inside look at our F1 partnerships and kick-off event
March 14, 2025The wait is over – the 2025 Formula 1 season kicks off this weekend! We’re excited to showcase our F1 sponsorships and partnerships – plus a behind-the-scenes glimpse at the PUMA Pit-Stop Kick-Off Event at the iconic Melbourne Cricket Ground (MCG) with none other than Charles Leclerc.
🏎️SPOTLIGHT ON: OUR TEAMS 2025 🏎️
This year marks 20 years of partnership with Scuderia Ferrari HP, and after their impressive second place in last year’s Constructors’ Championship, we’re fully backing them to go for the top spot in 2025! With Lewis Hamilton‘s spectacular move to Scuderia Ferrari HP, the chances just got even better. Charles Leclerc continues to represent PUMA additionally as an ambassador, and we’re excited to welcome Aston Martin Aramco F1 Team to the team – a powerhouse that secured fifth place in last year’s standings. Plus, Stake F1 Team Kick Sauber and Atlassian Williams Racing are staying in the mix for 2025. It’s going to be an epic season – let’s push for greatness!
Scuderia Ferrari HP
- Charles Leclerc & Lewis Hamilton
- Since 2005
- Racewear & lifestyle collections
Aston Martin ARAMCO F1 Team
- Fernando Alonso & Lance Stroll
- New 2025
- Racewear & replica
Atlassian Williams Racing
- Carlos Sainz & Alexander Albon
- Since 2024
- Technical gear (drivers race wear and mechanics pit crew gear); team apparel (by Stichd with PUMA logo); merchandise; team trainer
Stake F1 Team Kick Sauber
- Nico Hulkenberg & Gabriel Bortoleto
- Since 2022
- Technical gear (drivers race wear and mechanics pit crew gear); team trainer
PUMA x F1 – A MATCH MADE IN HEAVEN
PUMA’s presence in Formula 1 goes beyond team sponsorships:
- Official F1 Partner – Bringing motorsport to the streets with exclusive collections that fuse high-speed performance with cutting-edge fashion.
- Staff Apparel – Keeping the F1 crew sharp and comfortable with PUMA x F1 gear – because style matters, even at top speed.
- Trackside Pop-Up Stores – Together with our partner ‘Stichd’, we’re giving fans direct access to official merchandise at trackside pop-ups during race weekends.
- PUMA x F1 x Netflix Drive to Survive Collection – Just launched, this first-ever collection channels the adrenaline of race day with bold designs inspired by the blur of speed and the electric atmosphere of the track. To celebrate the launch, we hosted an exclusive launch party at our PUMA flagship store in Las Vegas, bringing together motorsport fans for an unforgettable experience. Additionally, for the second time, PUMA is featured in a pre-advertisement ahead of the new season of Drive to Survive, further strengthening our connection to the sport and its global fanbase.
What are the benefits for PUMA? Especially due to the Netflix series ‘Drive to Survive’, the popularity and global attention towards F1 have significantly increased in recent years. Our multifaceted involvement not only strengthens PUMA’s presence in the motorsport world but also boosts global visibility, linking the brand with passionate F1 fans through immersive, high-energy experiences and culturally relevant moments.
PUMA Pit-Stop Kick-Off Event
To kick off the season in style, Scuderia Ferrari HP F1 driver and PUMA ambassador Charles Leclerc received an iconic welcome to Melbourne at the bespoke PUMA Pit-Stop at the Melbourne Cricket Ground (MCG). The PUMA Pit-Stop blended the best of Melbourne – Food, Fashion, F1, and Footy – while offering Leclerc an unbeatable view of both the MCG and the city from its unique spot on the rooftop of the MCG scoreboard. Leclerc experienced PUMA’s deep connection with both motorsport and AFL, soaking up Melbourne’s passion for style and culinary excellence – the perfect way to kick off the season. He also had the chance to meet AFL stars Harry McKay (Carlton Football Club) and Dion Prestia (Richmond Football Club).
Being in Melbourne, where both the F1 and AFL are such a huge part of the culture, is truly special. It’s been incredible to see this iconic venue and the city from such a special perspective and to meet the guys from Richmond and Carlton. I’m excited to be here with PUMA and to celebrate everything that makes Melbourne so special.
