The PUMALYMPICS: bringing 32 PUMAs
to Paris
A Once-in-a-Lifetime PUMA Employee Experience
October 18, 2024A Once-in-a-Lifetime PUMA Employee Experience
October 18, 2024This summer, 32 PUMA employees were given the opportunity to experience history and sports at the Summer Olympics in Paris. The PUMALYMPICS were not only a trip to the city of love – our PUMAs had the chance to see our brand values coming to life and make memories feeling the FOREVER. FASTER. spirit on and off the tracks, streets, and fields.
The road to Paris began with an internal competition where PUMA employees from around the globe were invited to participate in three exciting challenges designed to showcase their creativity, skills, and team spirit. The stakes were as high as the excitement and after a bustling 4 weeks, 16 winners were crowned, each bringing along a PUMA buddy to share the adventure with.
"I'm so excited about the trip! I've never been to Paris, so it's a great opportunity to explore the city and feel the magical olympic atmosphere with my PUMA buddy, Klaudia Kolasińska. I decided to take her with me, as we are good friends and we both enjoy watching every possible sport discipline. I'm sure it will be a great adventure for both of us!"
In this year of sports, we wanted to give our PUMA employees the chance to embrace the full brand experience in Paris. Our PUMAs were welcomed to stay in the PUMA House, a vibrant hub right in the heart of the city. The PUMA House was our home away from home during the Olympics and it was fully branded and buzzing with PUMA energy, serving as the home base for our employees, PR teams, guests and athletes throughout their stay.
“We wanted to create a brand space where athletes, federations, retail partners, media, and content creators could come together, relax, have fun, and experience the Games with us. The PUMA House featured a colorful mosaic of activations, from fun sports days to community engagements, press conferences, and even an immersive Innovation Lab showcasing our latest technologies.”
We would not let our PUMAs come to Paris without seeing our athletes compete at various Olympic events. They witnessed the pinnacle of athletic performance across multiple disciplines, cheering on our athletes who embody the same speed and spirit that PUMA stands for and showing off each of their superpowers. And some of our PUMAs even got to celebrate WITH our athletes!
“The atmosphere I experienced during the Olympics. The atmosphere I felt when entering the PUMA House was so familiar almost like coming home, while also experiencing the exhilarating atmosphere of an Olympic stadium, surrounded by the competitive spirit and excitement of people from around the world.”
“I was hoping to be at a medal ceremony. Fortunately, I was able to find tickets for the men's 10-meter platform diving final and it was an amazing experience, plus I got to watch my flag being raised, which gave me goosebumps!”
At PUMA we believe that speed is our superpower and when you are the one that defines the speed of your game, everything stands still for one perfect moment. That’s what our PUMALYMPICS winners witnessed – speed, greatness, family – for two weeks in this year of sports, and the world stood still when we watched the Games together in Paris.
“It was an exhilarating blend of Parisian charm and Olympic-fever, where every moment was a celebration of style, ingenuity and esprit de corps.”
“I had the incredible opportunity to join the closing party at the PUMA House, where I saw firsthand the amazing talent of our PUMA teammates who worked tirelessly behind the scenes to create such a unique space and make everything happen during the Olympic weeks. It was an emotional moment that filled me with even more pride to be part of our PUMA family! 🤗”
The PUMALYMPICS were more than just watching the Games, they were about forming bonds, creating memories, and sharing history making goosebump moments together with the PUMAFam.
This unforgettable experience, the inspiration drawn from the world’s greatest stage of sports and PUMAs place in it will resonate with our trip winners for years to come!
