A peek inside the
PUMA House Innovation Lab
The secret chamber of speed and bounce
August 16, 2024The secret chamber of speed and bounce
August 16, 2024PUMA House Paris was the home for our athletes, guests and partners in Paris, a place dedicated to connecting with our brand. One of the coolest features of the House was the Innovation Lab, our immersive experiential space featuring our performance styles and our Nitro technology. Peek behind the curtains of PUMA House’s innovation space!
In this spectacular showroom, our visitors discovered the latest NITRO innovations and performance footwear from across all our sports, and learned the story behind our best in-class high performance foam.
🔴 Did you push the button? The highlight of the Nitro Lab
Our guests’ favorite party trick! Hitting the Nitro button plunged the Innovation Lab into darkness for a second, followed by a surge of NITRO foam cascading over the walls and lighting up the performance equipment along the space.
The Innovation Lab sparked countless “aha!” moments that left a lasting impression on our guests and giving them an idea why we are the fastest sports brand.
