PUMAFam Runs into 2024
Celebrating 10 Years of RUN THE TRACK in Shanghai
January 10, 2024Celebrating 10 Years of RUN THE TRACK in Shanghai
January 10, 2024PUMA China proudly supported the 2024 RUN THE TRACK event at the Shanghai International Circuit on January 1st, marking its 10th anniversary. Introducing the revolutionary NITRO™ Family, we empowered runners with exceptional propulsion and enhanced responsiveness, setting the tone for a fresh start into the new year.
Running Free with a PUMA Mindset
At the 2024 RUN THE TRACK event, we encouraged runners to adopt a spontaneous, free, expressive, and enjoyable mindset. With this motto, we inspired the participants to craft their own, creative running stories and to rethink their original motivation and intention of running.
Rediscovering the Joy of Running with PUMA
We guided the participants of this years RUN THE TRACK event to rediscover the pure joy of running while rejecting external pressures. Embracing a healthy and scientifically-backed approach, our aim was to guide runners towards a joyous and meaningful running experience.
‘RUN INTO 2024’ Campaign: Unleash Your Running Stories
To extend the New Year’s running excitement nationwide, PUMA China and chinese social media app RED launched the ‘RUN INTO 2024’ campaign. Participants who were sharing their running stories on RED with specific hashtags and tagging PUMA’s official RED account stood a chance to win exclusive PUMA New Year Gift Packages from December 25, 2023, to January 24, 2024.
#开年我就这么跑 #跑心不被驯 #开跑就趁现在
