FOREVER. WOMEN!

March 2024 marked a significant milestone for PUMA as we launched an inspiring International Women’s Day (IWD) campaign. With the spotlight on female employees and ambassadors from PUMA North America and Europe, we celebrated the diversity of women’s voices, identities, and bodies, we celebrated FOREVER. YOU.

The campaign was not just about recognition; it coincided with the launch of Shapeluxe, our latest women’s training collection designed to empower and move freely.

Celebrating PUMA women around the world

The campaign’s spirit resonated worldwide, with PUMA offices globally embracing the content and roadmap with internal activations. From invigorating class workouts to engaging panel talks, the activities were designed to celebrate and honor women across the globe. The highlight was a talk hosted by Chief Product Officer Maria Jose Valdes, who brought significant women of the organization to the stage to tell their personal stories and share their unique voices.

All celebrations were received with enthusiasm and gratitude, not only highlighting the appreciation for our female staff but also underscoring PUMA’s dedication to focusing on and catering to the specific needs of women.

It’s a clear message that at PUMA puts women into the focus and knows HER needs. Here’s to celebrating women not only during international women’s day but everyday ⭐️!