PUMA CELEBRATES FIRST
FOREVER. BETTER. SWAP SHOP
For the first time PUMA organized the FOREVER. BETTER. SWAP SHOP, where PUMAs could bring their beloved items and trade them in, giving their new treasures a second chance to shine.
July 29, 2024For the first time PUMA organized the FOREVER. BETTER. SWAP SHOP, where PUMAs could bring their beloved items and trade them in, giving their new treasures a second chance to shine.
July 29, 2024The line that stretched through NOHO at PUMA HQ on July 24th was hard to miss. Even before the FOREVER. BETTER. SWAP SHOP opened its doors, many PUMAs were waiting, ready to take part in this unique shopping experience. Dive into the full article to get all the details and see how sustainability came alive during the first FOREVER. BETTER. SWAP SHOP.
Swapping is the new shopping – the rules:
Drop Off: More than 100 participants dropped off 534 PUMA items, including jerseys, caps, bags, shoes and workout gear. These beloved treasures were dropped off in the morning, setting the stage for the next steps.
Collecting: In the afternoon, participants returned to explore the curated selection of items. It was a treasure hunt, with each piece carrying a story and a chance for a fresh start.
Love: By exchanging their items, PUMAs extended the life cycle of these products, demonstrating their commitment to sustainability.
In addition to swapping, many of our creative PUMAs designed their own colorful shopping bags and added a personal touch with vibrant flower stamps.
Thanks to everyone who participated in FOREVER. BETTER SWAP SHOP and joined PUMA’s journey to become FOREVER. BETTER. A special shout out to CharityCat for supporting us by donating the remaining items, reducing waste, and putting smiles on even more faces!
There is only one FOREVER. Let’s make it BETTER.
