Fast, talented
and progressive

Welcome to the PUMA Fam, George Russell! We have signed the Mercedes-AMG Petronas F1 Team driver as a brand ambassador making the young British part of our lifestyle and performance program. The 24-year-old is a rising star in the world of motorsport and a perfect fit for our brand.

“The overalls and other items we wear in the car are massively important from a performance perspective for a number of reasons. First is weight, everything that is put on or in the car needs to be as lightweight as possible and we work closely with PUMA to ensure all our race gear is as precisely developed and engineered as the car. Second is comfort. Every single item we wear, whether overalls, boots, gloves, fireproofs, all need to fit perfectly and as though you can’t feel them. In the intense environment of a cockpit, even the most minor of fit issues can be a distraction when you’re racing at 200mph. PUMA works really close with me to ensure both comfort and performance is optimized,” said George. For him 2022 is an exciting year with great perspectives: “My goals this year as a racing driver is to continue improving. I think it is going to be an incredibly challenging year with some really big changes within Formula One and I have to be very adaptable to the situation and work really hard with my team.” George´s great and authentic character is what PUMA is looking for. From a racing point of view, George has proven his competitiveness and speed. He has got great potential and we are looking forward to support him 100% in his career.

“There isn’t a day where I’m not doing some form of training. PUMA is a brand that I’ve worn for many years, I use it for my fitness program, leisurewear and of course any time I’m in a Mercedes-AMG Petronas Formula 1 car. I have a great relationship with the brand and to finally be officially part of the PUMA Family is a real honor for me. I’m looking forward to our journey together“ – George Russell