Get the Look:
PUMA JER-SHE

This March PUMA is handing women the pen with the JER-SHE collection, a blank canvas designed for bold self-expression. Stripped back to the essentials, the JER-SHE line proves that confidence comes from embracing who you are, with every piece serving as an open invitation to make it your own. To help spark your creativity, we’ve put together four standout looks to inspire you as you add your personal flair.

The Shoes

Although some may find shoes easy to overlook, your footwear choices actually reveal a lot about your signature style.

For example, today’s first look runs a little wild with a pair of oxblood red boots showing off quirky decorative buckling and lace-up accents, and hitting just right at ankle height for a touch of bold rebellion.

The second is a little more low-key, incorporating the Easy Rider sneakers for a retro-cool vibe, with their familiar ‘70s running silhouette,balancing the outfit between laid-back ease and statement-making style.

The third outfit jumps into the Palermos, channelling effortless European cool with vintage terrace-culture roots and throwback detailing.

Rounding it out, our fourth style appreciates the PUMA Indoors, inspired by classic indoor football sneakers, which fuse sports heritage with a modern approach making them great for everyday wearability and comfort.

The Outfits

Spanning football, basketball, and motorsport influences, this collection is all about versatility. With reimagined proportions, deconstructed shapes, and unexpected twists, the apparel pieces capture a fresh vision for athletic uniforms, one that celebrates the trailblazing women reshaping the game. Using these items as a foundation we’ve styled four distinct outfits that convey four unique personalities. 

Look number one expresses a bold aesthetic, starting strong with the PUMA Hoops jersey. Featuring a standard fit, sleeveless cut, and breathable mesh design, it’s got that slam dunk feel. Peeking out from underneath, a cross-over long sleeve adds a new dimension of layering. Below a minimal black satin midi skirt brings striking contrast to the baggy jersey, creating an unexpected interplay of shapes and textures. Finish off with a boxy statement jacket in black leather with silver stud detailing at the collarbones for an extra edge. 

Look two casually leans into that girl-next-door vibe. Her foundation? The oversized F1® jersey – with bold graphics, a statement collar, and sleek silver accents, this piece is all about casual confidence. The embossed checkered fabric and PUMA Cat logo on the sleeves add just the right amount of detail for a fresh twist on effortless style. Accompanying the jersey comes a white crop top with a racerback design (pro tip: you can tuck the jersey into the top to give some extra shape to your silhouette). Below is a pair of powder blue boyfriend jeans with a trendy bubble shape and above a lilac button-up jacket that ties everything together with a gentle pop of colour.

Look three is elegant and chic, beginning with the PUMA football jersey. Featuring a structured polo collar yet a relaxed fit, it’s perfect for anyone who wants to embody that athletic confidence while feeling timeless. Tuck the jersey into the accompanying wide-legged ruched trousers for added elongation and toss on a creamy tailored bomber jacket for the classy, monochromatic look of your dreams. 

Look number four finishes the lineup strong with an ardent sportstyle spin. Kicking it off with the inclusive statement-making sports dress from the launch, it layers on a crisp white hoodie and classic denim jacket with surprise details swirling on the collar to reveal a hint of playful personality. Complementing this slightly eccentric subtlety, a pair of tie-dye high-waist leggings blend movement, colour and confidence to score some final points.   

The Accessories

Staying true to character: look number one is big and bold with a bright red shoulder bag and matching evocative red lip. A simple black bracelet with a golden charm gives a little shine and PUMA terry socks pop off above the ankle boots.

Outfit number two is made complete with a charming floral print headscarf and lilac clutch that ties back to the jacket for a casually polished feel.

For look three, the accessories stay as refined and elegant as the rest of the outfit – simple flower studs in gold and diamond adorn the ears, while a pearl and gold-tone necklace lays around the neck. A creamy tote with gold hardware and oval-tinted shades complete the timeless vibe.

Our last outfit closes the show with a large white leather gym bag to hold all your gear, retro white cat-eye sunglasses and the bright bucket hat from the collection for a star-quality final impression.

This launch marks another move in PUMA’s mission to champion women in sports and culture. The JER-SHE collection takes this further, turning self-expression into a fashion statement. Dropping March 1, 2025, you can find it at PUMA.com, PUMA flagship stores, and select stockists.