Built with Fans in Mind

Rev up your style with PUMA’s collaboration with FORMULA 1®! This exclusive collection is a must-have for motorsport fans and racing enthusiasts. Feel the adrenaline with designs that capture the electrifying essence of Formula 1®, featuring cutting-edge graphics, functional design elements, and protective fabrics. From sleek footwear to stylish clothing, we’ve curated key pieces to create a contemporary outfit that embodies the pinnacle of motorsport fashion.

The Shoes

SOFTRIDE foam meets a hypnotic design in the F1 Hypnotic Sneaker, merging comfort with style. This pair elevates your daily look with clean lines and a modern design inspired by F1®. The soft foam is engineered for exceptional cushioning and comfort, while branded accents showcase your allegiance to the sport. Designed for all-day wear, these sneakers handle the curves of daily life like a pro (racer) — no pit stops required.

The Outfit

FORMULA 1® is the pinnacle of motorsport, known for its high-speed races, cutting-edge technology, and global appeal. It has a massive international following, with millions of fans tuning in for every race. Motorsport, especially Formula 1, has had a growing impact on sports and streetwear culture in recent years, making this latest collab with PUMA right on time. Crafted with fans at its core, the collection captures the excitement and pace of F1® in dynamic and adaptable streetwear pieces.

Coming in clutch is the breezy Rugby Polo Shirt featuring a raised F1® logo and a contrasting collar, designed for devoted fans who appreciate top performance. Then, just in case you’re in need of a little boost of adrenaline in your closet, the F1® Reversible Fleece Jacket has you covered. This lightweight must-have displays a striking all-over pattern on one side, while the other offers a sleek black alternative. Handy pockets provide extra warmth and comfort. Below these two comes a deeply distressed denim capri short, which, though a little unusual, delivers an everyday nonchalance that echos the vibe of the rugby polo, with paint splotches that mirror the pattern in the fleece giving the outfit an overall cohesion. 

The Accessories

Our accessories aim to carry through the adrenaline and excitement of the rest of the outfit. So in this vein, the F1® cap was a no-brainer –  the sleek 5-panel design and snapback closure provide a custom fit and sportstyle elegance that just made sense. Subtle snippets of silver jewellery stay appealingly sophisticated: a brushed sterling silver bracelet cuff, classic chain necklace, and timeless silver-tone sunglasses. A black leather sling bag with silver hardware is practical and practically perfect for accompanying you to a race or on the street. Finally, classic PUMA heritage socks are an iconic way to finish off that sportswear spin.

Get ready to experience the thrill of motorsport with this adrenaline-fueled collection made for the most dedicated fans. Blending the advanced technology, global culture, and high-stakes competition of FORMULA 1® with PUMA’s rich heritage in streetwear and motorsport, the pairing seems to be the perfect fit to promote this prestigious sport.