Get the Look:
PUMA x HELIOT EMIL

PUMA and Heliot Emil step out of the dark with their debut collection, unveiling a monochromatic collection that merges outdoor inspiration with urban utility through layered details and 3D accents. This avant-garde capsule—featuring footwear, accessories, and apparel— epitomizes Heliot Emil’s signature approach to blurring the lines between form and function. Inspired by this functionally forward fashion, we’ve curated a look of the day that captures the essence of this collection.

The Shoes

At the forefront of footwear is the Fast-Trac NITRO 3 sneaker, featuring a custom-built outsole tread and a knitted upper codified with bitmap graphics. It includes a purpose-built sole that offers a bespoke grip, inspired by the rugged Icelandic terrain that shaped the collection’s technical design. With a wire-driven fit system ensuring precision and comfort, this sneaker is designed for those who navigate life with a bold, adventurous edge.

The Outfit

The PUMA x Heliot Emil collection redefines PUMA’s sportstyle heritage, merging it with the Danish brand’s expert grasp of materials and experimental spirit for a collection that subtly integrates advanced technical elements. Sleek designs hide innovative, functional details while the monochromatic approach evokes simplicity and versatility. 

At the heart of today’s look is the Sympatex Jacket, a masterclass in precision design with its three-layer water-repellent membrane, bonded seams, and structural wire frame for a distinct silhouette. Paired with the hybrid zip-off Pants—featuring reflective logos and zippered pockets—this outfit delivers utility along with an understated edge, as well as multiple wearing options.

Adding oomph to that rich black base, a wool roll-neck sweater is ideal for layering while simultaneously incorporating a luxe new material to the mix that naturally elevates the whole thing. Then a technical vest by Heliot Emil delivers structure and intensity for an overall polished and intentional ensemble.

The Accessories

Finishing up with minimalistic yet essential accessories: the sleek black cap from the launch continues to accentuate Heliot Emil’s signature subversive style. Complementing this piece are some tactile silver jewellery pieces with onyx elements and square frame tinted sunglasses for a refined utilitarian edge. The finishing touch for this gracefully subdued, monochrome approach is an oversized crossbody bag with silver hardware from the same Danish duo and a knitted cashmere scarf that continues to add texture for a heightened degree of depth and dimension.

Exploring the overlap between sport and urban fashion, PUMA and Heliot Emil’s collaboration is an examination of themes of functionality and meticulous craftsmanship, performed against an understated monochromatic backdrop. The utilitarian, stealth-driven aesthetic seamlessly blends technical precision with sporting heritage, accompanied by a rugged outdoor flair that stays true to the brand’s Scandinavian roots.

Available from October 26, 2024, the PUMA x HELIOT EMIL collection can be found online at PUMA.com, in flagship stores, and at selected retailers worldwide.