Get the Look:
PUMA x LGN

The PUMA x LGN collaboration breathes new life into the iconic Mostro silhouette. With his Paris-based label making waves since 2017, Louis-Gabriel Nouchi (LGN) channels his signature blend of innovation and elegance into this reimagined design. Perfectly balancing indoor comfort with outdoor flair, the result is a fresh style that’s as versatile as it is visionary. Inspired by the distinctive Mostro studs, we’ve styled a look oozing with a variety of textures for a sensorial experience in an outfit.

The Shoes

Reimagined as a sleek, minimalist mule, this radical new iteration is expertly molded from EVA foam and offered in LGN’s signature hues—sophisticated deep black and timeless bone white. The single-piece construction accentuates the Mostro’s iconic anatomical sole and signature studded detailing, elevating it into a bold design statement without compromising on comfort. This forward-thinking collaboration draws inspiration from the raw power and effortless elegance of PUMA’s namesake: the majestic big cat.

The Outfit

The accompanying outfit aligns with that same elegance and powerful grace of the newly revamped street-style icon. The basis of today’s look plays with tones and textures for an elevated silhouette brimming with interest. Alternating shades of neutral white interact with the colour of the season: red, specifically in a rich oxblood shade. 

Start strong with these trend-aware trousers — made from luxurious leather, they feature a cinched, figure-flattering waist that flows effortlessly into a wide, straight leg for a striking yet sophisticated silhouette. Pair above with a matching cowl-neck top with asymmetric twist detailing in the same shade; then pop on a deliciously textured wool sweater, whose soft loops are at odds with the Mostro’s edgy spikes. Finish off the look with a structured yet slouchy blazer with hoodie detailing, best worn slightly oversized. The entire unisex outfit echoes the Parisian design approach of LGN, working contemporary appeal into streetstyle essentials, encapsulating the coupling of the new mules.

The Accessories

Accessories serve to punctuate any statements you have made in the outfit, and here we have a minimal yet entirely bold style story emerging. Metal-framed sunglasses exude effortless sophistication, featuring a double-bridge silhouette with softened angles designed to complement the natural contours of the face. A wrapped gold ring and wrapping earrings complement one another while bringing more distinct texture and aspects of movement into the look. A feather-detailed cuff bracelet plays again with the soft and spiky aspects of tactile sensations as seen in the sweater and shoes; finally, a meticulous geometric leather bag in on-trend red finishes the story. Period.

First introduced over 25 years ago, the PUMA Mostro drew inspiration from vintage track and surf footwear, blending sport and style with effortless ease. Its unmistakable silhouette, now a street-style legend, owes its name to the Italian word for “monster”—a nod to its bold, standout design. Now, with the latest collaboration with French designer Louis-Gabriel Nouchi, the shoe continues to stride into radically new territory. 

Mark your calendars: the highly anticipated PUMA x LGN Mostro Mule drops on January 23, 2025 on LGN and January 25,2025 exclusively at select PUMA retailers.