Get the Look:
PUMA x LMC
Nocturnal Dash
October 19, 2024Nocturnal Dash
October 19, 2024PUMA teams up with South Korean streetwear brand Lost Management Cities for a dynamic new collection inspired by the eclectic energy of global running clubs, from the streets of Seoul to cities worldwide. Drawing design cues from the rebellious, after-hours vibe of nighttime street racing, the “Endless Routes” collection features a bold lineup of outerwear, warmup pieces, accessories, and footwear options. We’ve put together a polished yet comfy outfit of the day (or night) driven by the drop.
The Shoes
For today’s outfit we featured the PUMA x LMC. Extos ─ a nod to early 2000s running culture that enhances the collection’s silver accents with a subtle retro twist. The iconic sneakers offer a mix of modern design elements and classic sneaker culture, fusing PUMA’s Extol and Thanos models, with details like suede overlays, a mesh base, and intricate embroidery.
For a more vintage-inspired alternative, LMC. has also revamped the iconic PUMA GV Special, giving it a worn-in, nostalgic appeal. Both designs are finished with co-branded logos on the heel and tongue, along with custom insoles that add a personalized touch.
The Outfit
This latest collaboration embraces the edgy, after-dark allure of street racing, blending the urban utilitarian aesthetic of LMC. with PUMA’s athletic heritage. It builds on the success of the initial PUMA x LMC. GV Special, which reflected the Korean label’s love for timeless sportswear classics. For the latest launch we see a selection of outerwear and warm-up essentials incorporating high-performance materials like Pertex face fabric for durability and Primaloft insulation for superior warmth and functionality.
Key pieces for today’s style are the co-branded PUMA x LMC. Hoodie, combining comfort with statement branding, alongside the eye-catching Graphic T-Shirt showcasing bold “PUMA Night Running Club” imagery. Layered over the hoodie is a rich brown puffer vest, bringing both warmth and a contemporary feel to the mix. Known for their versatility, puffer vests have become a go-to for transitional season styling, blending functionality with a street-ready, layered look. Beneath comes a pair of baggy denim cargo pants with sand-distressed details that resonate with the deliberately distressed detailing seen in the sneakers.
The Accessories
Accessories further amplify the collection’s sportstyle-meets-street-edge approach. Highlights from the collection include the sleek Body Bag and cozy Beanie, both featuring exclusive PUMA x LMC. graphics and anchoring that rebellious, underground energy into the mix. Adding a dash of glam is a pair of gold-tone square sunglasses with brown-tinted lenses, perfectly complemented with a braided gold ring and a two-tone bangle bracelet in silver and gold. Then for a luxe, soft touch, there’s an embroidered brown cashmere scarf featuring a fringed finish and autumnal excellence. Tying it all together with another hint of texture is a sleek interwoven brown leather belt, elevating the overall look with understated sophistication.
Lost Management Cities has partnered with PUMA to create an exciting new collection, taking cues from the diverse styles of running clubs across the globe. The “Endless Routes” collection is infused with the defiant spirit of nighttime street racing, delivering a striking range of ready-to-wear items designed for those who come alive after dark.