Emotional creativity for the new brand campaign
PUMA announces new creative partner for global brand strategy
Embodying retro flair with contemporary touches, today’s footwear options include a hybrid Nitefox loafer and a fresh spin on the classic Palermo.
The Loafer in frosted ivory is characterized by its chunky sole and cashmere suede upper, completed by numerous tassels, and a prominent polished silver logo buckle.
The reinvented Palermore shows off asymmetrical colour blocking with premium suede and leather details in vibrant red and pink hues running along the upper, complementing the Formstrip on the side. A debossed logo, inspired by ‘80s court sports, adorns the leather tongue, and the design is finished with a gum rubber sole unit.
Established in 2015, Palomo Spain is renowned for its designs that blend the southern passion of the Spanish lifestyle with London’s dynamic street fashion. Fashion is a mode of expression that can help transcend the traditional binary and this latest collection showcases a rich array of warm tones crafted with high-quality fabrics, unique logos, and intricate trims that go beyond “masculine” or “feminine” distinctions.
The first outfit embraces the elegance of the white monochrome. From bottom to top: the T7 Track pants, constructed from premium knitted jacquard fabric, give a nod to previous PUMA x PALOMO creations and pair perfectly with the subtly cropped graphic tee crafted from a supple French terry material. Above comes the iconic vest top displaying the custom crest by PUMA and PALOMO. A graphic-print silk shirt gives a splash of creative zest to the look, helping it transition from day to night (or roller rink to street).
The second look is alive with invigorating passionfruit shades, starting with the perfect pair of summer shorts highlighted by optimistic pops of colour and bold patterning, offering a glimpse into the roller skate scene. Then comes a larger version of that same graphic tee, with a relaxed shape that nonchalantly balances out the shorts. Finally, a deliciously cozy V-neck cardigan serves as the perfect layering piece to pop on top, because who doesn’t love a good cardigan?
Complete both outfits with simple, yet key accessories ─ the first outfit starts with the collection’s white Visor, maintaining the retro athletic themes. Then a minimal silver chain and bracelet combo are more than enough for jewellery items this time, while an edgy all-black pair of shades are daring without efforting. Finally, the white grip bag with silver hardware from the line features plenty of space to store all the essentials and namedrops with the large PUMA x PALOMO badge on the front.
Outfit two also begins with rectangular frame sunglasses, in a red tint that echoes aspects of the sneakers. Then a subtle statement ring in sterling silver with an abstract resin sparkles alongside an essential silver hoop that adds a little luxe touch. The neat little Clutch bag is versatile and stylish while showcasing PUMA and PALOMO’s knitted pattern in that sweet passionfruit hue.