Get the Look:
PUMA x SKEPTA

PUMA and Skepta reunite for round two, dropping a collection that merges high-performance gear with high-fashion allure. This latest lineup infuses Skepta’s unmistakable UK grime-inspired aesthetic into outdoor essentials, transforming them into tech-luxe statement pieces. Drawing from PUMA’s sportswear archive and reimagined through Skepta’s visionary eye, the collection combines functionality and contemporary design for a perfectly primed performative style. 

Using pieces from the drop we’ve styled a gender-neutral outfit of the day to help envision ways to incorporate the new line into your wardrobe.

The Shoes

Earlier this year, the British rapper Skepta introduced the nostalgic “Black Ice” Skope Forever, a Y2K-inspired design that stole the spotlight at his Mains London Fashion Week show. Now, the duo is back with an outdoorsy evolution. 

The latest Skope Forever Mid delivers on gorpcore appeal with every detail—think luxe leather uppers, sturdy rope laces, and rugged metal lace stays. A chunky, segmented midsole pairs with a lugged rubber outsole, blending performance with street style for those who want to bring that outdoor edge to urban life. Building on the 2000s-inspired roots of the original Skope Forever sneaker, this release modernizes the look, infusing Skepta’s signature grit and style with a hiking-inspired spin.

The Outfit

PUMA and Skepta’s latest collaboration also rolls out a clothing line crafted to match the collection’s rugged energy. Outerwear takes center stage, with must-have pieces like the Pertex Puffer redefining tech-luxe style. This practical piece features zipped compartments for secure storage and proudly displays the exclusive PUMA x Skepta badge, blending utility with undeniable flair. This is gear for those who want their style to perform, effortlessly balancing form and function in every detail.

Paired with the puffer, we opted for some sturdy wool trousers with a drop-crotch and adjustable built-in belt that provide a more alternative approach to your basic brown pants. Above comes a more minimalist  flair with the Graphic T-Shirt from the launch, adding a simple uniform-inspired  vibe and a dash of versatility with your choice of classic white or rich black. Meanwhile, a black-and-grey gingham sweater, with its relaxed drop-shoulder and distressed details, brings a raw, gritty feel into the mix, perfectly balancing the more luxe tailoring of the trousers.

The Accessories

Accessories, as always, play a prominent role in the look. Standout pieces from the launch include the PUMA x Skepta Grip Bag—a sleek, black-out design that blends utility with undeniable style—and an adjustable Boonie Hat that keeps the tech-luxe vibe going strong. Complementing this edgy, functional aesthetic are some silver jewellery items with black embellishments  and a high-tech black watch with futuristic  detailing. Finishing things up are a voluminous, goggle-shaped pair of shades with a simple black frame, and some iconic black and grey PUMA socks, because whether you’re out hiking in the mountains or strolling through the streets it’s important to treat your feet right. 

The latest PUMA x Skepta collection dives into adventure with a tech-luxe flair, shaped by Skepta’s cultural positioning. Another milestone in the ongoing creative partnership between the sportswear giant and visionary musician, the new collection brings fresh energy to tech-inspired  fashion. 

The drop lands November 2, 2024, on www.PUMA.co.uk, the Carnaby Street PUMA Store, and select retailers worldwide.