Get the Look:
PUMA x X-Girl

PUMA‘s bold new pairing with streetwear brand X-girl radiates a distinct feminine edge, infused with skate-inspired elements and funky graphics that extend across a range of tailored garments, dynamic accessories, and reimagined footwear. The collection channels a do-it-yourself ethos with graffiti-inspired typography, contrasting stitching, and meticulous details. Drawing from the available items, we’ve styled a female empowered outfit of the day.

The Shoes

Serving up grunge-cool designs that draw from skate culture and streetwear since the ‘90s, X-girl delivers a fresh take on PUMA favourites, launching eclectic versions of the PUMA 180 and PUMA Suede. Adorned with patches, charms, studs, and pearls, the reimagined sneakers offer a clear DIY skate aesthetic. There is iconic co-branding galore, with X-girl graphics and the leaping cat logo featured as a lace charm on both models, while the recognizable PUMA Formstrip undergoes a clever transformation into a carabiner. For today’s look we ran with the Suedes in a Dusty Tan and Toasted Almond ─ lowkey and modern, they’re the ideal base to build up from. 

The Outfit

Sister brand to XLARGE, X-girl is a popular streetwear brand that originated in Japan and is known for its unique blend of skate, punk, and street fashion influences. Established in 1994 by Kim Gordon, the co-founder of the band Sonic Youth, X-girl quickly gained recognition for its edgy designs and rebellious aesthetic combined with an appreciation of urban culture and creativity. The brand is a perfect match with PUMA, uplifting and renewing sportstyle and heritage items.

First up for the look is the unconventional crop top from the line, adorned in an eye-catching allover pattern and familiar X-girl tags that showcases the brand’s familiar penchant for bold graphics and vibrant colours. Daring geometric designs are in for spring, adding a nostalgic touch that the girlies can’t get enough of. Next comes the collection’s cropped jacket in a sleek black with brand detailing and convenient cargo pockets, selected for the boxy shape it creates. Exaggerated proportions were also big on the runways at the moment, so feel free to lean into the volume here.

Below all this, a pair of wide-leg cargo jeans in a dusty beige print were right on deck. The baggy fit and subtle tones work well with the Suedes and the pre-established, feminine skate/street style cues. Above, a padded zip-up vest in off-white brightens things up and just feels, well, cool. Slight details like side slits and a high-low hem create interest in an otherwise staple wardrobe piece.

The Accessories

For the outfit’s accompaniments start with the Barrel Bag from the collection. Versatile and fully leaning into the athleisure merging with high-fashion, it’s accentuated by X-girl beading and continues to further those DIY sensibilities. A pair of black cat-eye sunglasses vibe match, feeling simultaneously elegant and rebellious. A multi-coloured shell-embellished beaded necklace gives free-spirited boho, while effortlessly aligning with shading in the crop top; same goes for the vibrant rope bracelet and the square-shaped glazed ring.

Blending modern femininity with nostalgic skateboarding subculture, the collab between PUMA and X-girl carves out a niche for itself in the streetwear industry, appealing to those who appreciate a distinctively rebellious and eclectic aesthetic and are drawn to ‘Real Girl’s Clothing’.