Get the Look:
PUMAxRHUIGI

PUMA riffs once more on its bond with Rhuihi Villaseñor, founder and designer of Los Angeles-based streetwear brand Rhude, to deliver a special (and highly limited) new capsule. Drawing inspiration from the melting pot of culture, music and style that is New York City, these carefully curated items honor style codes of the bustling metropolis. Today we’ve created an outfit incorporating statement pieces from the capsule to form an everyday yet elevated streetwear look.

The Shoes

The iconic silhouette of the PUMA Suede is born again, decked out in premium black leather in a sleek and sexy new monochrome design with a tongue label that flaunts flecks of green and gold. Reworked textural details deboss the heel where we see the year ‘1991’ stamped in glittering gold. Contemporary composition with vintage vibes.

The Outfit

Rhuigi is known for a keen design eye that melds American iconography with references to nostalgic cultural moments, and the first item of today’s outfit serves nothing less: the Faux-Leather Down Jacket from the capsule is the obvious first pick. Loose fit, with collegiate-style appliques and patches, the puffer jacket is really one of the most effective (and stylish) choices you could make for insulating against the frosty weather. Plus, leather and pleather materials make an evergreen edgy statement that will never go out of style.

Below this outwear superstar comes a royal example knitwear in the form of this mossy green woolen sweater. Chunky lumpy sweaters are super in at the moment and a clear staple for the season. To elevate the knit even further, pop on an eclectic vest like this functionalist one; the once humble vest is now easily one of the biggest winter fashion trends. Finally, staying on theme with the other apex streetstyle elements, an unconventional pair of cotton-corduroy drawstring trousers with an exaggerated slouchy fit throw another material into the mix and add even more interest to the look.

The Accessories

Complement this low-key lush look with accessories that continue to feed the thread of the narrative back to uplifted urban. A pair of soft grey acetate sunglasses keep the face warmer than other metal frames while still looking effortlessly cool. A polished black quartz wrist watch adds a luxurious layer, as does the faceted onyx ring set in gold that also plays off the collegiate vibes and golden elements in the capsule items. A glittering green malachite bracelet is cohesive with the other rich green shades running throughout, and as does the practical eco nylon mini pouch in a matching dark emerald. Finally, toss on a cable-knit wool beanie to lock in the warmth and finish with a fashionable flair.

The new reprisal of PUMA and Rhuigi’s partnership brings a sophisticated and stylish take on supreme streetwear. The special-edition statement items from the limited capsule feel ready to hit the city streets, communicating that unique New York state of mind.