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The happy world
of HARIBO
GOLDBEARS TAKE OVER THE NEW PUMA X HARIBO COLLECTION
May 21, 2021GOLDBEARS TAKE OVER THE NEW PUMA X HARIBO COLLECTION
May 21, 2021A delicious new collaboration between PUMA and HARIBO brings to life a collection of footwear and apparel. For over 100 years, HARIBO has been celebrated worldwide for their delicious fruit gummies and licorice – and the debut of PUMA x HARIBO celebrates that tasty tradition.
For this collaboration the PUMA team explored the happy world of HARIBO, taking inspiration from the classic HARIBO Goldbears and the original HARIBO packaging, and infusing those to some of PUMA’s classic silhouettes. Collection pieces are playful and candy-colored, with authentic cobranding and streetwise design details.
The collection, will be released in different drops throughout 2021. The first drop includes CA Pro and Street Rider footwear, graphic tees and shorts with PUMA and HARIBO co-branding.
The yummiest collection of 2021 will be available starting late May, with releases through the year on PUMA.com and PUMA store.