PUMA’s young visionaries
How Gen Z is driving PUMA’s creative vision
October 25, 2024How Gen Z is driving PUMA’s creative vision
October 25, 2024Gen Z is making waves in the marketing world with their fresh, innovative ideas, and PUMA India’s latest ad film is a clear demonstration of this dynamic shift. Featuring the energetic Ibrahim Ali Khan Pataudi, the campaign showcases the iconic Palermo sneaker while capturing the essence of Gen Z’s creativity and cultural influence. Set against the vibrant backdrops of Mumbai, Kolkata, and Shillong, the film highlights the spirit of friendship, adventure, and self-expression.
The well known upcoming actor and the PUMA ambassador, Ibrahim Ali Khan Pataudi, leads the film, embodying the spirit of the Palermo sneaker. Joining him is Ayesha Kanga, a rising star from the Netflix series ‘Class,’ adding her distinct style to the film. The upbeat soundtrack “Jeelo,” created by Achint Thakkar, enhances the lively energy, blending vintage Bollywood influences with contemporary vibes.
– Ibrahim Ali Khan Pataudi, actor & PUMA India Ambassador
“Being part of a brand like PUMA that stands for innovative designs and effortlessly merges street style with culture is incredibly thrilling! My new ad film with PUMA is right up my alley, capturing everything from streetwear, travel, music and fun banter with friends. It is all about those unfiltered moments of just being yourself, exploring new spots, and letting the city’s energy and character take over. PUMA India has yet again kept it raw and real with this launch, and I can’t wait for everyone to rock the Palermo sneakers and create their own memories with it.”
The Palermo sneaker, rooted in 1980s UK terrace culture, symbolizes sophistication and Italian elegance, fitting seamlessly into India’s dynamic fashion landscape. PUMA India and the Palermo sneaker bring a fresh take on street style, capturing unfiltered moments of adolescence and spontaneous adventures. Ibrahim Ali Khan Pataudi, in his first motion film, reflects the youthful energy of the brand’s iconic sneaker, celebrating streetwear, travel, music, and fun banter with friends.
“The Palermo sneaker is back, making a bold statement and capturing India’s distinct cosmopolitan street style as a beloved staple. By teaming up with Ibrahim Ali Khan Pataudi, we at PUMA India have crafted a beautiful film that tells a story beyond this classic shoe; it scripts a versatile and dynamic lifestyle that speaks to today’s youth. Each chosen city in our film brings its own unique flavour, and our Palermo in its attractive colourways captures that spirit, making it the ultimate sneaker for anyone looking to incorporate this OG classic into their contemporary wardrobe to express their personal style!”
