It’s time
for action!

When we visit social media, we spend a lot of time looking at influencers, cat videos and far-flung holiday destinations. When we want to use social media to talk about the important things in life, the debate is often toxic and abusive. What if we could use that time and energy to do good instead? That’s what the founders of non-profit organization Game of our Lives thought, when they designed a new social media platform to create a positive impact.

At the Web Summit in Lisbon this month, PUMA announced a partnership with Game of our Lives and held an exciting talk with PUMA ambassador Thierry Henry, who is passionate about tackling online hate.

“Today’s social media companies focus on short-term profit which they put above the safety and well-being of society,“ said Dylan Ingham, Co-Founder of the Game of Our Lives Foundation. “We want to take the technologies of commercial engagement but rather than focus on accelerating sales, flip 180 and focus them on accelerating impact.”

The numbers are staggering. 2.5 billion young people on earth spend an average of 2.5 hours on social media. If just 20% of that time was transferred to social action, that’s the equivalent of a full-time workforce of 305 million people working full time. Just think of the impact that would make!

Kick starting the multi-year partnership with Game of Our Lives, PUMA will launch its #Highlight the Hate, Action the Love campaign with Thierry Henry by setting up its first global action team to combat online hate.

“We know Thierry’s authenticity and dedication to this issue will inspire many of our ambassadors and employees to join, we encourage all people, with full inclusivity to join this mission for the good of people everywhere,” said Adam Petrick, PUMA’s Global Director Brand Marketing.

So how will Game of our Lives work? Every cause has an ambassador, who invites people to join in to make positive change happen. Thierry Henry’s goal, for example, is to tackle online hate and push decision makers for a safer, more responsible, and accountable system, while supporting victims of online abuse.

The platform is built to be highly engaging. There will be teams, captains, scoreboards and impact rankings as well as rewards for increased impact levels from the captains, such as badges, unique content to personal messages.

Game of our Lives will officially start in January 2022.

For those who would like to join Thierry and PUMA in fighting online hate, you can sign up here.