People at PUMA
JER-SHE: PUMA WOMEN
UNLEASH THEIR TRUE SELF
We invited 23 Women at PUMA to share how they feel in their own JER-SHE
March 26, 2025We invited 23 Women at PUMA to share how they feel in their own JER-SHE
March 26, 2025‘EVERY JER-SHE TELLS HER STORY’. This is PUMA’s IWD campaign for 2025, where each piece serves as a blank canvas, a canvas for women to boldly and authentically express their true selves. We asked 23 PUMA women how their JER-SHE makes them feel—here’s what they had to say 👇.
In my JER-SHE I feel MYSELF
Noemi Mirra
In my JER-SHE I feel ENERGETIC
Doris Olivia
In my JER-SHE I feel CONFIDENT
Camila Lasarte
In my JER-SHE I feel FREE
Julie Legrand
This campaign is an invitation for every woman to be their true self, day in day out. I hope it inspires everyone to have confidence and express who they are, in their own way.
In my JER-SHE I feel FEMININE
Hanna Hoelterhoff
In my JER-SHE I feel FEARLESS
Nora-Sophie Lehmer
In my JER-SHE I feel STRONG
Stefanie Decker
In my JER-SHE I feel CONFIDENT
Izzy Schmoelz
The best and most authentic thing a company can do to encourage employees to be themselves is to lead by example every day – from the top down, from leadership to interns. When we accept ourselves, we naturally project that energy and empower others to be their true selves as well. And I believe that’s something we’ve definitely achieved in the 14 years I’ve been at PUMA.
In my JER-SHE I feel EMPOWERED TO BE THE BEST VERSION OF MYSELF
Kiki Vu
In my JER-SHE I feel EMPOWERED
Irene Madrid
In my JER-SHE I feel EMPOWERED AND TRULY MYSELF
Eva Marschall
In my JER-SHE I feel COMFY AND STRONG
Senem Mueller-Suak
My whole life has been influenced by sports. I actually took my first steps on a basketball court. PUMA is the place that allows me to combine my passion for sports with my ambition to succeed in my chosen field. This is what I love the most about being part of the PUMA family.
In my JER-SHE I feel CONFIDENT AND AUTHENTIC, EMPOWERING ME TO BE MY TRUE SELF EVERY DAY
Tu Nguyen
In my JER-SHE I feel COOL AS A CUCUMBER AND FIERCE
Kathrin Stock
In my JER-SHE I feel MAGIC
Gulchekhra Bakeberg
In my JER-SHE I feel CONFIDENT
Kim Eva Hermann
From my first day at PUMA, I’ve felt free to be myself!
In my JER-SHE I feel EMPOWERED AND INSPIRED TO BE THE BEST VERSION OF MYSELF AND ALSO TO MOTIVATE OTHER WOMEN TO DO THE SAME
Isadora Porto
In my JER-SHE I feel THE POWER TO ENSPIRE GIRLS TO ALWAYS AIM HIGH
Aysha Muminova
In my JER-SHE I feel A SENSE OF BELONGING, CONNECTED TO PUMA EMPLOYEES EVERYWHERE
Anna Thomas
In my JER-SHE I feel POWERFUL
Alexandra Escobar
As one of many strong women in the PUMA Digital & Technology organization, I feel empowered every day as I’m never judged based on my gender. I’m simply seen for the person I am and the skills I bring to the table.
