Old-school rave.

A mix of streetwear and sports, with bright ’90s rave-inspired colors and eye-catching graphics – welcome to the latest drop of Dua Lipa x PUMA’s “FLUTUR” collection. Drop2 includes over 30 pieces and takes inspiration from basketball and soccer culture, with a fashion twist for today’s style icons. The collection is once again centered around Dua’s butterfly logo, which is inspired by vintage rave flyers and represents new beginnings and transition. Learn more!

The second installation of our ongoing Flutur collaboration

The collection is filled with vivid shades, holographic details, and retro silhouettes. Active influences are mixed throughout as well, shown through striped jerseys, throwback sportswear silhouettes, and tracksuit-inspired cuts. Hues of pink, purple, and orange define the collection’s color palette, which includes apparel, footwear, and accessories, while Dua Lipa herself introduces a new pink hairstyle to match the color scheme of the collection. 

“The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.” 

Dua Lipa 

Photographed by Jordan Hemingway and choreographed by John Byrne, the campaign features the dance crew from Dua Lipa’s ‘Future Nostalgia’ tour, Samantha Grover (She/Her), Didde-Mie From (She/Her), Jason Nguyen (They/Them), Zaccary Mile (He/Him), Fatou Bah (She/Her), Robyn Laud (She/Her), Sharon Mangoendinomo (She/Her), Demi Mensah (She/Her), Kane Horn (He/Him), Lamaar Manning (He/Him), and Shawarah Battles (She/Her). 

PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14.

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