Celebrating Women
in Basketball

In celebration of International Women’s Month, PUMA and Foot Locker Asia hosted a Women’s Community Event in Manila, Philippines. The event was also dedicated to the launch of the Stewie 1 Four Time female basketball shoe! The two-hour event took place at Foot Locker Glorietta: the first and biggest store for Foot Locker Philippines that was newly opened in December 2022. A panel discussion on the topics of female empowerment, diversity and inclusion, gender equality and representation in women’s basketball was held.

The hosts of the panel talk were four local female key opinion leaders from the field of basketball, sports and lifestyle. They discussed what female empowerment means to them, how they empower other women, challenging stereotypes, encouraging females in the sporting world, misconceptions about women in sport, female sport products and more. The exclusive event capped at 50 participants, with the slots filled out within just a few hours after promotion!

After the event, there were one-hour basketball games in store, as well as basketball arcade games where event attendees had the chance to win PUMA prizes.

For the event, Breanna Stewart recorded a personalised video message for Foot Locker Philippines. She shared her top tips for basketball players and promoted her new Stewie 1 Four Time shoe.

Stewie 1 Four Time Basketball Shoe

Did you know the Stewie 1 Four Time is the first women’s basketball shoe in more than 10 years? The shoe honours Breanna Stewart’s record-breaking four consecutive (2013-2016) college championships. The four years are listed on the left side’s inner tongue, with the right side amplifying this with a “4X” and a hand flashing four fingers. The new model features the same tech as the original shoes, including NITRO foam.

PUMA x Foot Locker Women’s Community Events

Since 2022, PUMA and Foot Locker Asia have hosted Women’s Community Events to bring female audiences from both brands together with the aim of driving meaningful conversations and giving women from all backgrounds a platform to celebrate female empowerment, diversity, inclusion and surrounding topics.

The events involve engaging activities to connect with the community, and often invite local ambassadors to the stage to share their own experiences and inspirations that made them who they are. By celebrating empowerment and inclusivity, PUMA Asia wants women to feel good as part of this growing and inclusive community across Asia, to feel inspired to overcome obstacles, and to take part in fun and active experiences.