Vegas, baby!

Where art collides with motorsport heritage, the Joshua Vides collection with Scuderia Ferrari takes place. The new collaboration is a visual feast, paying homage to the “golden era” of Formula 1 in America, as the iconic colors of the 1980s burst forth in a symphony of style. Read on to learn more about the history of the Las Vegas GP, discover new drops and find out all about our PUMA activities in the city that never sleeps.

What happens in Vegas… does NOT stay in Vegas!

In the glory days of Formula 1, the roaring engines echoed through the streets of Las Vegas in the early ’80s. The city that never sleeps played host to the Grand Prix in the seasons of 1981 and 1982, featuring a 3,650 km circuit winding through the dazzling lights of the Ceasar Palace casino. Fast forward to 2023, and the engines are set to blaze the asphalt once again, marking the grand return of the Las Vegas Grand Prix after a hiatus of over four decades.

As Las Vegas becomes the canvas for speed and style, PUMA, SCUDERIA FERRARI and Joshua Vides ensure that Formula 1 isn’t just about a race;  it’s a visual spectacle, a fusion of past and present, where every curve tells a story, and every design speaks the language of velocity and vogue.

The hand-drawn and hand-painted aesthetics breathe life into each piece. The attention to detail extends to the white brushing on the race jacket, hoodie, and pants, elevating the entire collection to an artisanal masterpiece. As race day approaches, a number of activities on and around the track take place to celebrate the new drop!

Las Vegas Grand Prix: FOREVER.FASTER. never sleeps

Hold on to your helmets, because after four decades, Formula 1 returns to Vegas with a ROAR. The action is set to unfold on the Las Vegas Circuit, a sprawling 6.12 km track that snakes its way through the iconic Las Vegas Strip. Buckle up for a rollercoaster ride of speed, skill, and, of course, a sprinkle of that Vegas magic as the whole weekend is set to be a PUMA spectacle.

If Formula 1 is a symphony of speed, PUMA is the maestro orchestrating the style. Since May 2023, PUMA has proudly donned the crown of the official sponsor of Formula 1 for the upcoming seasons, injecting a fresh burst of energy into the racing world. But this is no overnight success story. PUMA has been burning rubber in the motorsport scene since the mid-’80s, pioneering the design of fire-resistant shoes for racers.

Las Vegas becomes the starting line for a partnership that promises to redefine style in the fast lane. PUMA’s legacy in motorsport seamlessly blends with Formula 1’s relentless pursuit of excellence, and together, they’re set to leave an indelible mark on the racing fashion landscape.

📱 Check out our social media to stay on track of our various ventures during the race weekend!