Free and active
during menstruation
PUMA and Modibodi® introduce Period Pep Talks designed to keep women and girls in sport
October 11, 2022PUMA and Modibodi® introduce Period Pep Talks designed to keep women and girls in sport
October 11, 2022Did you know? Even in the 21st century, periods and leaks prevent girls, women & and people who menstruate from participating in sports. Back in May this year, our commissioned Global Survey into Girls Leaving Sport uncovered that 1 in 2 girls quit sports due to periods. That´s a shocking number! In partnership with absorbent apparel brand Modibodi®, we have designed a revolutionary new patent-pending period activewear collection to help feeling more comfortable and confident playing sport and being active during menstruation. Today, we like to introduce you to our new product range. Learn also about our Period Pep Talk series with world-class female athletes – designed to encourage women and girls to stay in sport.
Our newly launched PUMA x Modibodi activewear holds approximately 2-3 tampons worth of liquid. The collection combines Modibodi’s unique patent pending Activewear Technology with world-class expertise from PUMA. It consists of two styles of activewear: leggings and cycle shorts with both styles available in two colours; aubergine and black.
For the launch of our PUMA x Modibodi period activewear, we held an open conversation with rugby league player Tiana Penitani, around the current state of play for periods and sport. Check it out!
First Period Prep Talk with NRLW star Tiana Penita
Our Period Pep Talks are a response to a globally commissioned report that uncovered 1 in 2 girls quit sport due to periods. The talks feature world-class athletes including NRLW star Tiana Penitani, European sprinter Jodie Williams, and former professional race car driver Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. Here, our athletes share their own stories and experiences to help encourage girls to keep their head in the game.
“I remember hitting puberty and finding it so hard to play on the field. The bulkiness of pads, the discomfort of tampons and the fear of leaking every month made me really nervous to play. One of the things I love about the new PUMA x Modibodi activewear is how they are designed to support the body whilst menstruating and in movement so you can play without fear of leaking or the discomfort of disposables. It’s so freeing!”
Tiana Penitani
“It is such a shame that the stigma around periods has and continues to hold girls back when it comes to sport. The PUMA x Modibodi collaboration not only brings innovation to the activewear market but it gives us girls and women wearable options that make it easier to be active at any point during a cycle. It also opens up the opportunity for a bigger change in the cultural conversation around the perceptions of periods in sport.”
“I think it’s important for female athletes to share their stories and be as open as we can to help destigmatise the challenges of menstruating whilst competing. This is a global issue and one that will take us all speaking out to break down the taboo. The PUMA x Modibodi Period Pep Talks are an awesome way to connect with girls who are considering dropping out of sport and help to normalise menstruation. We need to tackle the stigma that women can’t be active on their periods or when experiencing any of life’s leaks.”