Add a little bit of sauce!
PUMA and Nando's turn up the heat with sizzling sneaker collaboration
September 15, 2023PUMA and Nando's turn up the heat with sizzling sneaker collaboration
September 15, 2023Prepare for an explosion of flavor and style as PUMA joins forces with South Africa’s beloved Nando’s to unveil the sizzling PUMA x Nando’s RS-Xtra Hot sneakers on Heritage Day. This electrifying partnership fuses PUMA’s iconic sportswear with Nando’s fiery spirit, creating a must-have for sneaker-lovers!
The RS-Xtra Hot pays homage to Nando’s legendary sauce, boasting a chili-inspired design with a heat level indicator and Nando’s signature branding, all drenched in vibrant, eye-catching colors.
“PUMA wanted to celebrate Heritage Day in South Africa by partnering with an iconic local brand that could help up capture the essence of what it means to be South African. Bold. Fiery. Somewhat audacious and eternally optimistic. Who better to announce as our partner than Nando’s, the brand that has been a part of the social and cultural fabric of South Africa since 1987.”
Reinventing the classic PUMA RS sneaker from the ’80s, the RS-Xtra Hot now stands among illustrious RS collaborations, following in the footsteps of The Smurfs and SpongeBob.
Nando’s, a brand steeped in history since its inception in 1987, boasts over 1200 outlets in 22 countries. “This has been an incredibly exciting collab in a really important month for the country, and for us as a brand. To encapsulate the fiery spirit of South Africans is something we strive to do daily through our marketing activity and to reflect in our stores and our menu, but to have that embodied in a sneaker is just next level” says Jessica Wheeler, GM Marketing: Brand, Strategy & Communications at Nando’s.
The PUMA x Nando’s RS-Xtra Hot will hit shelves in limited quantities in South Africa, the US, and the UAE. Sneaker enthusiasts can seize this fiery fashion statement at select retailers.
This collaboration not only celebrates South African heritage and creativity but also brings to life the unparalleled flavor of Nando’s in a thrilling new way. We can´t wait for this new hot shoe to drop!
