Emotional creativity for
the new brand campaign
PUMA announces new creative partner for global brand strategy
December 5, 2024PUMA announces new creative partner for global brand strategy
December 5, 2024In 2025, we’re continuing to elevate our brand with a new brand marketing strategy, establishing PUMA as a leading sports performance brand. For this exciting initiative, we are teaming up with the award-winning agency adam&eveDDB. Launching in spring, our latest global brand campaign will be focused on the emotional aspects of sport and help us build a connection with our consumers.
The countdown is on for our new global brand campaign, debuting in spring 2025. The new brand campaign will be a milestone moment for us as we aim to establish a distinct and bold position in the market and inspire deeper connections with athletes, fans, and communities around the world.
“Part of my mission when joining the PUMA team early this year, was to oversee and further elevate the PUMA brand in the minds of consumers. I am delighted to be working with adam&eveDDB to delve into our DNA and to develop a brand campaign for 2025 that brings to life our new global brand strategy. With their emotionally charged creativity we can build deeper, more meaningful connections with our consumer.”
PUMA was born from a vision to empower athletes to embody the agility, speed, and spirit of a puma itself. For 75 years, PUMA has been at the forefront of innovation, partnering with the world’s fastest athletes, iconic clubs, and legendary federations to push the boundaries of performance. Over the last few years sports culture has moved from a narrow focus on winning – sweat, grit and struggle against the odds – to a more authentic and human space. That is why the new campaign will be focused on the emotional aspects of sport.
“PUMA is the home to some the best athletes, teams and ambassadors in the world and we have a clear ambition to position PUMA as a leading sport performance brand. We aim to be at the forefront of innovation and trends, not only on our products but especially when it comes to the brand and marketing. With adam&eveDDB, we found a partner capable of helping us build an emotional connection with our consumers, while unifying the PUMA brand under a single global strategy across our extensive sports portfolio.“
