A Fusion of Heritage and High Fashion

The FENTY x PUMA Avanti is Reinvented in Classic Red and White

October 21, 2024

The FENTY x PUMA Avanti is Reinvented in Classic Red and White

October 21, 2024

Football, but make it BadGalRiri! The new PUMA Avanti draws inspiration from football legends like Pelé and Maradona, paying homage to their iconic styles. This connection to football greatness is further highlighted by Romeo Beckham, who stars in Rihanna’s creative campaign for this launch. Romeo, embodying the spirit of the Avanti, brings a fresh and youthful energy to the campaign, making the shoe a must-have for you fashion-forward individuals.

This latest edition, part of the FENTY x PUMA collaboration, showcases striking red and white colorways, accented with touches of gold and retro gum soles. The PUM Avanti is not just a shoe; it’s a statement piece that offers endless styling options, seamlessly merging PUMA’s rich sports heritage with Rihanna’s cutting-edge high-fashion sensibilities.

More featured
articles

Always stay
up to date

SIGN UP FOR OUR NEWSLETTER AND NEVER MISS A STORY.

I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to catchup@puma.com or via the link in each e-mail.