Sustainability
Recognition
for PUMA

On Thursday night, PUMA was awarded with the German Sustainability Award (Deutscher Nachhaltigkeitspreis) in the category Sporting Goods. PUMA CFO Markus Neubrand went on stage and accepted the award on behalf of PUMA.  

This prestigious award, established in 2008 and supported by the German Federal Government, highlights companies pursuing exemplary sustainability practices across various sectors. It’s not just an award ceremony—the event is a celebration of dedication, innovation, and the collective drive to build a better, more transparent future. At this 17th presentation of the German Sustainability Award for Companies, 1,200 CEOs, sustainability officers, jury representatives, and guests from all key sectors united to celebrate the pioneers. 

A Commitment to #ForeverBetter 

Over the years, transparency and innovation have remained a strong cornerstone of PUMA’s sustainability strategy. Through innovative circular products, such as our RE:SUEDE technology, to disclosing supply chain practices with our next-generation thinkers (our Voices of a RE:GENERATION) we recognise that PUMA’s journey toward #ForeverBetter is making progress.  

To find out more about our sustainability commitments visit: foreverbetter.com 

Thank you to the German Sustainability Award Foundation and to every team member at PUMA who helped make this achievement possible. Here’s to continuing our mission of being Forever Faster, and Forever Better. 

There’s only one Forever. Let’s make it Better.